LMS refers to Looks, Money and Status, a concept developed by a member of the former anti-pickup-artist community, Chinpoko, who suggested that what matters in attracting women are mainly looks, money and status. It denies confidence, personality and game to be the most significant factors. It was popularized by YouTuber 'FaceandLMS'.
Some people (especially men) may at first glance appear to be a normie, but upon closer inspection appear to get an insane amount of affection from women. This often happens due to having a abnormally high amount of social status. Their social status in fact may be so high, that they even managed to turn themselves into Chadlite, or perhaps an even higher SMV. As such, he becomes a Chadlite through status instead of looks. For example, Prince Harry, Duke of Sussex, initially appears to be all-round a physically average normie, but because his social status is so high, he falls into chad territory. Likewise, Genghis Khan, who lived during the 13th century was physically mediocre. However, he was extremely ruthless, and through his charismatic and assertive nature not only managed to conquer the world, but he managed to bed so many concubines that today, it has been estimated that roughly 1 in 200 people are his direct descendants. There are also situations wherein you have gigachads by some some flukish circumstance rather than anything inherently genetic. In these situational and flukish circumstances, someone who is a normie, even low-tier normies, may elevate their status to full-blown gigachads if there is a lop-sided gender dynamic. A great such example is in the film The Maze Runner via the character Aris Jones. Aris Jones becomes a Gigachad after becoming locked into a trial for subjects immune to the Flare, a brain virus, with an all-female trialing group called group B. Give or take, Aris Jones is a normie, but he was incredibly lucky to be locked into the Maze with 8 (or 9) girls, and if the film wasn't rated PG-13, his Casanova pursuits would more likely have been displayed on the screens.