A pickup artist or PUA is a person who claims he can help incels get positive IOIs through social manipulation ("game") or social fraud ("faking it"). Funnily enough, this is the same approach to incels taken by psychologists, psychiatrists, and feminists... and virtually everyone nowadays despite them falsly claiming to hate PUA type advice. The idea that one can dramatically change ones own personal life in modern America while mostly ignoring fundamental life issues (like ugliness, or poverty) is also an underlying principle of cognitive behavioral therapy, the most widely practiced professional therapy mode in the US which has failed to slow down the increase in suicides.
Pick-up-artistry, if it were to work, would promote selfish replication.
A PUA would 'teach' an asian manlet that their low sexual market value lies in being too submissive, rather than them being short and asian.
The modern PUA movement started in the 1970s with the rise of "hook up" culture after the sexual revolution in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female hypergamy and Bateman's Principle, many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. From the 1960s to the 1980s there were a small amount of, "become a playboy", type pick up artist guides.
One of the first mainstream PUAs was Ross Jeffries who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, "LICK," and, "MY", plus, "COCK", hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him.
PUA remained a niche community until the release of the book "The Game" by journalist Neil Strauss, a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery.
The success of "The Game" resulted in an PUA craze in the mid noughties that lasted until the early 2010s.
Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his 'style' of PUA he creatively dubbed "The Mystery Method".
It has been alleged  that the modern incarnation of PUA was engineered by an internet marketer by the name of Eben Pagan (David de Angelo) a member of an internet marketing group known as The Syndicate and author of the PUA manual "Double your Dating", in which he claims that looks don't matter at all to women and any AFC (average frustrated chump) who applies his PUA techniques will be able to become a slayer.
It is argued that PUA communities combined with the internet are ultimately responsible for the rise of the Manosphere in general and the Incelosphere in particular.
The first website where what we now know as the Blackpill was widely expoused was the forum puahate.com, which original purpose was the expose "the lies and scams of the PUA industry", eventually morphing into a manosphere forum where a major theme emerged of women being primarily attracted to a man's LMS (looks, money,status) in other words his "objective" value to women in opposition to more vague concepts like personality and game.
The major 2010s extant proponents of PUA were the subreddit R/TRP (which promotes a more holistic approach to PUA, as well as incorporating the concept of female hypergamy) and the PUA company Real Social Dynamics.
Given the advent of the #metoo movement and the rise of online dating, it's pretty clear the PUA industry is increasingly moribund, but still somewhat influential.
Getting the police called on incels
Pick up artists often sell useless "bootcamps", scamming hopeful incels out of thousands of dollars and putting them at risk of macing, arrest, and harassment allegations. The first popular PUA book was written by Ross Jeffries and is called How to Get the Women You Desire into Bed.. There is a disclaimer on the first few pages warning that the contents could easily get one arrested if acted out fully. RSD PUA Julien Blanc caused mass outrage among feminists online when videos of him choking random women during cold approaches went viral.
Many PUAs also used to advocated more hardcore techniques to break past what they called 'last minute resistance' (a woman backing out of prospective sexual intercourse at the last minute) like man-handling the woman or exposing yourself to her, in other words committing acts of legally defined sexual assualt. The rise in PUA seems to accompany the rise of people not wanting to pair other people up.
Does 'game' work?
Put two pick-up artists with equal fame and money with normal social skills in a bar. Have them approach an equal number of women, and the better looking guy will 'get the girl'. Unless you are a total sperg or you want to lie about your status all the time, your actual looks, money, and status does the talking, not your 'game'.
George Sodini is a well known incel victim of pick-up artists.
Incels vs. Pick Up Artists
The pick up artist scene (now mostly found on /r/TRP) has always been at odds with most incel communities. One site that had a lot of incels: PUAhate.com was almost exclusively dedicated to exposing pick up artists during first years of the site. Similarly r/TRP hates on incels. The difference is in philosophy.
PUAs (and feminists) think men pick up women through social skills almost exclusively. Self-identified incels (and others) instead advocate LMS (looks, money, status) theory, but don't guarantee success, only increasing the odds that a woman will pick you when you approach her. Incels and others say that for men that have normal social skills (most men), 'game' is a scam, and the only way to improve in the eyes of women sexually is through improving one's looks, money, or status.
Self-identified incels usually stress looks as the most important. The PUA (and therapy) industry is dependent on trying to make people think they can cheat lookism to a large extent.
- List of fraudulent people in the seduction community (almost everyone basically)
- Winston Wu
- LMS Theory
- Chateau Heartiste
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