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The Chad meme portrays his clothing as kaleidoscopic, his frame as muscular with a hyperbolic mooseknuckle

A Chad is someone who can elicit near universal positive female sexual attention at will. A Chad usually has some combination of a really aesthetic appearance, a lot of money, or a lot of general social status. Chad often has very masculine facial features, such as a square jaw and "hunter" eyes. He is often at least 6' tall, has a lean body (sometimes muscular) and/or has a mesomorphic frame. A Chad can have sex with a wide variety of women, and has exclusive access to Stacy. Becky wants Chad but sometimes feels societal pressure not to or has low self esteem. Chad is not necessarily a male model, but most male models are Chads. Since the inflation of hypergamy, we can reach the conclusion that Chads are the only male beneficiaries of the sexual revolution. Upon getting access to Chad, women become chadstruck and then sexually mistreat incels and normies such as tanners if rejected by Chad.[1]

A Chad who mogs an average Chad is a "10" on the decile scale, often referred to as Gigachad. A Chad is a "9" on the decile scale, and as such, someone whom is moderately or slightly below a Chad in looks or overall sex appeal is an "8' on the decile scale, often called a Chadlite or Pretty Boy.

Composite images of what are considered Chads by the PSL communities

Women flock to Chad[edit | edit source]

Contrary to popular opinion, Chad doesn't cockblock other men and doesn't need to. All the women flock to "Chad". The guy opens tinder and finds dozens of matches and messages just in the last week! Chad can say nearly anything to a woman on a dating app and within a few messages gets the number and a place/time to be intimate. Sometimes the only difference between Chad and an incel is a few millimeters of bone and fat on the face, a phenomenon which may be explained by positive-feedback loops in sexual selection.

PUA copers commonly state that guys have to be confident to get women IRL. However this isn’t the case for "Chad". If "Chad" wont approach foids, foids will find a way to approach Chad and make their intentions known.[2]

Women's preference for high status men can be explained by the bodyguard hypothesis which states women want protection from other contenders by choosing the most dominant man. This is often misinterpreted to mean that women only want Chad. In truth, they typically choose the most dominant male from males that show willingness to provide resources, because, after all, women historically heavily depended on men's resources.[3] Women face a trade-off between getting a more dominant, more protective, more aesthetically pleasing, but less committing male vs a less dominant, but more committing male. Less dominant males are more committing as they have fewer potential partners to choose from (betabuxx). Dominance is a result of various factors, including power, wealth, looks, competence, intimidating appearance etc. Women typically evaluate this by deferring sex and downplaying their sexual interest. However, exceptionally aesthetic looking men can skip this evaluation stage, a phenomenon explained by the sexy son hypothesis, hence such men receive countless of messages on dating platforms by women who are otherwise coy.

Lookism and "millimeters of bone"[edit | edit source]

Main article: Few millimeters of bone
The first "millimeters of bone" meme by twitter @alexlayko (August 21st, 2016)

One of the central memes of the incelosphere and anti-lookism activists is the "few millimeters of bone" meme. This meme pokes fun at the tremendous social and sexual advantage men (and women) with just the right facial proportion are thought to experience. The meme mainly attributes this to bone structure. But cartilage structure, skin texture and hair patterns are of course also involved in giving shape and size to very specific facial features. Studies have revealed that physical appearance is only weakly related to health and even less to ability. The reason why women care so immensely about such subtle differences in physical appearance may be explained by positive-feedback loops in sexual selection and the sexy son hypothesis.

Common characteristics for a Chad born from looks include: Above 6 foot in height, large frame, broad shoulders, 0-1 on the norwood scale, hunter eyes with little to no upper eyelid exposure, positively or neutrally tilted eyes, prominent high cheekbones, thick eyebrows, a large skull, compact midface, killer long chin, defined squarish jawline, long vertical ramus, gonial angle of approx. 120 degrees, forward growth of the mandible and the maxilla, a short straight nose, an ideal philtrum to chin ratio (with the philtrum being shorter), clean exotic skin, healthy bite with white teeth, and lastly, low body fat (below 15%).

Origin of word[edit | edit source]

tl;dr: The term and image of Chad came from online dating experiments which revealed how positively women respond to fake profiles of highly dominant men acting in an extremely rude and socially unacceptable manner.

In Chicago, Illinois during the 1990s, "Chad" became a derogatory slang term for young, successful white men in their 20s and early 30s. On June 1st, 2006, Urban Dictionary user Mav Himself submitted an entry for "Chad," defining him as a guy who "goes to the bar to pick up chicks." On August 9th, 2013, Urban Dictionary user Dr. James Russell submitted an entry for "Chad Thundercock," which defined the character as a "stereotypical high school/college alpha male" who is "successful with women" (shown on the right).

On August 10th, 2013, the Chad Thundercock Tumblr blog was launched. On January 9th, 2015, BodyBuilding Forums user oogahboogah submitted a post titled "Going on Tinder as Chad Thundercock is beyond depressing". The post featured screenshots of Tinder chat sessions using a fake profile. The user was disappointed that the archetypal jock image could get away with saying extremely direct and rude things that he could not do with his real pic without getting blocked.

On March 23rd, Redditor invicticide submitted a post questioning how Chad became "the default name for alpha douchebros" to the /r/ForeverAlone subreddit, to which Redditor ian_n cited the /r9k/ board on 4chan as the origin of the meme. On April 18th, YouTuber 4chan Sound Effects uploaded a video titled "Chad Thundercock Shows How to Ree," in which a voice over introduces himself as Chad Thundercock and proceeds to make a loud "Ree" noise.

On May 21st, Redditor JayEster submitted a post to the /r/justneckbeardthings subreddit questioning what the female counterpart to Chad Thundercock was, to which Redditor Thepaladinofchaos replied "Stacy Thundercunt is a varsity cheerleader with a 4.0 gpa." On July 15th, Redditor whatthefuckisreddit submitted a screenshot of a gruesome 4chan post titled "Chad and Stacy fantasy" to the /r/4chan subreddit, that gained over 4,100 votes (92% upvoted) and 190 comments in two months.

Atomic Blackpill[edit | edit source]

Eventually the science of Tinder experiments became so advanced that incels around the globe found out that women literally, only care if a dude is a muscular jock. Various media outlets such as a popular Israeli newspaper reposted the experiments[4]. This flew in the face of decades of gynocentric indoctrination which taught men that women are less shallow than men and need to be stingier with sex than men are in order to properly evaluate men's character. One of these experiments was called the 'Atomic Blackpill' (Shown Below)

Ethnic Variations[edit | edit source]

  • Black - Tyrone
  • Latino - Chadriguez/Rico
  • Asian - Chang Thunderwang
  • Indian - Chadpreet
  • French - Gaston
  • Italian - Tony/Tommy
  • Portuguese - Afonso
  • Brazilian - Ricardão/Chadinei
  • English - Jason
  • Russian - Eroha
  • Arabic - Chaddam
  • German - Carlos
  • Persian - Armin
  • Turkish - Berkecan
  • Dog - Buster
  • Georgian - Gruzin

Nicknames[edit | edit source]

Chad has many nicknames in both the femcel and mancel incelosphere including:

  • Pantydropper
  • Pusyywetter
  • Instagrool (instantly makes women grool)
  • Vajayjuicer
  • Estrogenizer (makes the female sex hormone estrogen go into overdrive)
  • Clitlifter
  • Mingetinger
  • Eyefuckee (gets eyefucked by all women)
  • Flapdrooler
  • Estrous-catalyst (makes women act like they're in heat)
  • Estrum-inducer (makes women act like they're in heat)
  • Sherector
  • Pussymoisturizer
  • Pantywetter
  • Pantydripper (guy who makes women's panties drip)
  • Slitspitter (makes women squirt upon seeing him)
  • Gashfoamer
  • Blueclitter (gives women blue clit syndrome)
  • Beansprouter

See Also[edit | edit source]

References[edit | edit source]



I love to travelIM LIEK SUCH A NERD LOLFemales are socially ineptRoastieBeckyStacyAWALTFemoidSlay queenFake depressionLife on tutorial modeThot auditWomen in STEM


Virgin vs. ChadFew millimeters of boneSt. Blackops2cel-cel-mogging-maxxingLay down and rotIt's overVisit GandyVirginCope or ropeTbhnglKHHVKHHHHVHHJSHDGSGHDHVVWizardWagecuckGood morning I hate womenShower







Feminist / PUA

"Women don't owe you anything""Be a man women will like""Just take a shower"Confidence


BeckyBradChadGigachadChangFailed normieMelvinGigastacyNormieSocial ChadStacyTyroneTannerTommy



Looks theoryLooksRegression toward the meanBeautyGolden RatioDecileFacial Aesthetics: Concepts and Clinical DiagnosisThe WallScientific BlackpillPhysiognomyBody dysmorphic disorderCheerleader effect

Lookism communities



Looks levels

ChadChadliteBradGigachadTannerPretty BoyBeckyStacyMegastacyGigastacyWitch


EthnicelJBW theoryRicecelCurrycelBlackcelArabcelWhitecel



Body Parts

EyesLateral orbital rimLipsLower thirdMandibleMaxillaEyebrowMoustacheBoobsFeetBrowridgeCheeks

Body Characteristics

MacrophallismMidface ratioNeotenySexual attractivenessSexual dimorphism Facial Aesthetics: Concepts and Clinical DiagnosisFashionAntefaceFiveheadFrameFWHRCanthal tiltCompact midfaceDeep-set eyesHunter eyes