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Virtue signaling is the act of signaling compliance with norms, i.e. compliance with values shared within a culture. People virtue signal to either…

  • to reinforce norms (i.e. reduce the chance of others acting in disfavorable manner),
  • to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/low status or has violated the norm or a tendency to do so),
  • to elevate one's status by appearing virtuous, or
  • to put somebody down (intrasexual competition).

Either way it is conductive to reproductive success, explaining why humans do it.

When women lie about their sexual preferences, e.g. when they say looks do not matter and that even nice and weak men are attractive, they engage in virtue signaling as feminism and political correctness push norms for women to value these things.

Runaway virtue signalingEdit

Virtue signaling itself reinforces the norms, so over time the norm becomes stronger and then the need for virtue signaling becomes stronger.

Examples of virtue signalingEdit

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See alsoEdit



GameRomanceCourtshipNeggingSMVBeautyCharismaOrbiterBullyingLMSPUAAssholeTalk therapyIOIDominance hierarchyIODSocial circleSlayerN.L.POffline dating


NeurotypicalCoolCharismaStoicAssholeDark triadNice guyApproach anxietyConfidenceAsperger's SyndromeIQRationality

Pick Up Artists

Ross Jeffriesr/TRPReal Social DynamicsRooshVOwen CookPlayer SupremeWinston WuList of fraudulent people in the seduction community


HypergamyCasual sexPump and dumpRapeBodyguard hypothesisBetabuxReproductive successSex driveBateman's principleFemale passivitySexual conflictSlutFeminine imperativeNonredamancyAdverse effects of inceldomMaslow's hierarchy of needsHomosexualityHomocel hypothesisDemographics of inceldomPolygynyPolyandryMonogamyMate guardingIntrasexual competitionFisherian runawayCreepiness

Other theories

Timeless quotes on womenFemales are socially ineptWomen-are-wonderful effectGynocentrismMatthew effectApex fallacyClown worldFeminismSexual revolutionFemale subordinationFemale hypoagencyFemale solipsismFemme fataleBriffault's lawJuggernaut lawHalo effectVariability hypothesisAntifragilityTriggeredScientific BlackpillScientific Blackpill (Supplemental)Evolutionary mismatchMutationBehavioral sinkPolitical correctness‎Virtue signalingEugenicsEnvironmentalism