Vox Day (a heterographic allusion to the Latin phrase 'vox populi, vox dei, or: 'the voice of the people is the voice of god') is the nom de plume of "Theodore Beale", who is an American (resident in Italy) political blogger, video game designer, 'Christian nationalist', Alt-Right figurehead, techno artist, and fantasy and science fiction writer. Critics characterize him as a white supremacist among other things.
He is perhaps best known for picking fights with famous people who would otherwise be lumped in with him politically by others. He became recognized after his 2008 book, The Irrational Atheist, wherein he attempts to debunk claims new atheists make that atheism creates a better society and that religiosity was a major driver of human conflicts throughout history. Anticipating Edward Dutton, he maintains that atheists are often 'autistic', low in empathy, socially awkward and of low socio-sexual rank and these unfortunate circumstances frequently drive their opposition towards organized religion.
He is staunchly anti-feminist, tends towards being very conservative or even reactionary in his social views, and is known for his very blunt political/philosophical aphorisms. In regards to incels, Vox is most known for his conceptualization of a single, all-encompassing dominance hierarchy for humans, where he puts incels at the bottom. In 2023, he created the Gab account 'SigmaGame' in an attempt to counteract what he claimed was a "preponderance of grifters, girls, and gammas attempting to abuse and redefine the taxonomy of the observable male behavioral patterns".
Work[edit | edit source]
SJWs and 'gammas'[edit | edit source]
He is also known for a number of books about Social Justice Warriors, who he insists always lie. One of these books is called "SJWs Always Lie: Taking Down the Thought Police". He describes his particular area of interest as "Gamma males", or alpha-subversive, subject expert men who are prone to meltdowns. He describes most male SJWs and many male journalists as Gamma males. He believes that removal of traditional gender roles and feminism has "gammatized men" who would otherwise be "deltas or better".
Vox and Jordan Peterson[edit | edit source]
He is also known for his book Jordanetics: A Journey into the Mind of Humanity's Greatest Thinker, written in 2018. In it, Day repeatedly castigates the famous psychologist and self-help guru Jordan Peterson as a coward and a liar, among other alleged personal failings. The book's central theme is that Peterson's popular 12 Rules book is a multi-layered work in which each of Peterson's rules has a dual superficial and hidden meaning. Day goes through Peterson's 12 eponymous 12 Rules step by step and details the purported hidden meaning in each of them. Like the Gnostic religions and many forms of the occult, Day claims, Peterson's book contains overt teachings reserved for the laymen and 'hidden' knowledge reserved for the trusted initiates or those gifted enough to be able to discern the subtext. He often implies Peterson is himself a Gnostic, an occultist or even an outright satanist, with Day dubbing Peterson: "one part Tony Robbins, one part L. Ron Hubbard, and one part Aleister Crowley". He also frequently denies that Peterson is right-wing or conservative at all, and claims his worldview is actually 'Marxist' in tone (despite Peterson's Jungian-inspired mystic jargon, which the arch-materialist Marx would have likely disdained). Peterson himself denies claims he is a 'right-winger'.
He compares Peterson repeatedly to the founder of the religion of Scientology, L. Ron Hubbard, (with the title of Day's book being a play on Hubbard's book Dianetics) and claims that like Hubbard, the ultimate goal of Peterson's 12 Rules and his work, in general, is to create a universalist religious movement. He alleges that Peterson has a messiah complex and that he views it as his life mission to prevent a 'new holocaust' and bring balance (in line with hermetic ideas) to the world via his teachings. Day alleges Peterson is aiming to lead people towards the 'middle path' of balance and away from what Peterson considers destructive extremist ideologies, such as ethnonationalism, via leading disenfranchised young men down a path of deradicalization and existence as beta providers in the 'safe' middle of the dominance hierarchy far away from the 'chaos' of the low ranks and the corruption of the high ranks. Day concludes that Peterson is essentially advocating a form of decelerated globalism, making Peterson 'controlled opposition' in Day's eyes. He cites passages of Peterson's writing and Peterson's contribution to a United Nations report on sustainability as evidence of this thesis.
Infogalatic[edit | edit source]
He also created the Wiki fork Infogalactic, most known for being perhaps the only project to fork all of Wikipedia out of rage. He did this because of liberal bias at Wikipedia, and failure to respect the alphas of Wikipedia. On Infogalactic, mostly what they do is navigate their wall of text and make changes to culture war relevant pages to be more favorable to conservatives.
Day has since created other projects to escape the issue of what he calls 'SJW convergence', where he claims that organizations (especially those that are not explicitly right-wing) are prone to being infiltrated and ultimately dominated by progressive activists who are hostile to anyone who doesn't toe the line ideologically, in other words the core purpose of the organization itself is typically subverted in order to push their ideology. Day maintains this typically leads to the organization in question's inevitable decline (in the absence of significant inertia in terms of capital, market monopolization, government subsidies etc.)
Day owns his own publishing house (Castalia House), publishes comic books (with right-wing nationalist themes), and maintains his own social media platform in the goal of combating and eventually superseding what he views as mainstream 'converged' organizations.
The socio-sexual hierarchy[edit | edit source]
Vox is also known for putting the dichotomous PUA-derived alpha/beta based dominance hierarchy concepts together with a broader focus on non-sexual social interactions in what he calls the 'socio-sexual hierarchy'. This conception has had an enormous influence on the manosphere and the incelosphere. While Day admits the hierarchy is often 'fractal' (i.e., an 'Alpha' in a smaller scale hierarchy will often be relegated to a 'Beta' or 'Delta' rank in a larger scale hierarchy and so on), he also frequently implies that one's placement on the hierarchy is substantially genetically determined, especially when it comes to the extremes of low and high rank. He divides the hierarchy, if we are to take this seriously, as follows:
- Alpha males (CEO etc.) - The decision-maker, the leader, who treats people according to how they respect his status. Women are very attracted to him. They are so attracted to him that women who would be better reserved for mating with lower ranks need to be restrained from his mere presence for a healthy, happy society. Day claims alphas generally view women as objects for their sexual and social gratification, and that alphas are typically characterized by their lust for status above all else. Day frequently portrays former US president Donald Trump as the archetypal alpha. American football jocks in leading positions would also qualify as alphas according to Vox Day, and he indeed portrays stereotypical 80s movie high-school jock bully type characters and several pro-athletes as archetypal alphas in his video on the concept. Day also referred to the late Apple software CEO Steve Jobs as 'an obvious alpha'. Day claims that extraversion, heightened hierarchical consciousness, competitiveness, aggressiveness, and high confidence are the main characteristics of alpha males, psychological traits which he argues are usually associated with physical traits such as good looks and greater sheer physical size.
- Sigma males (lone wolf alpha)- A socially aloof, introverted version of the Alpha male. He is effortlessly at the top of the social hierarchy when he can be bothered to engage with it at all—also described as being very competent. Generally has 'contempt', but not hatred, for women. They are claimed to be very attractive to women, typically very intelligent, and unlike the omega, he generally chooses to avoid social interactions out of disinterest and not due to social rejection. Can, in some sense, be seen as a highly functional omega, basically one with a superior genetic inheritance and a lack of the social awkwardness that comes with that rank. Supposedly prone to hostile social relations with alpha males, as the alphas instinctively perceive the sigma as representing a threat to their social rank, as they apparently tend to view sigmas as rival alphas. Day presents James Bond and Han Solo as archetypal examples of a sigma male. Vox Day claims to be a sigma male himself.
- Beta males (Managers, supervisors etc.) - (Frequently redubbed 'Bravo' by Day and his followers, after the NATO phonetic alphabet, owing to the negative connotations attached to the term 'beta' in popular culture). The lieutenant to the alpha, they are described as valuing loyalty to their alpha above all else. Loyal but subordinate to alphas as they lack their status drive and confidence, they are privileged and protected by alphas, and often act as their 'enforcers', basically by bullying or otherwise correcting the lower rank men to keep them in line with the will of the alpha. Popular with women and generally not as emotionally dismissive towards them as the alphas. Day considers this the 'best rank' to be in as man as you get most of the social and sexual benefits of being an alpha without being drawn into the alpha's world of constant status competitions.
- Delta males (blue-collar workers etc) - Worker bees, your, "average Joe". The most necessary component of society. They value respect like the alpha, but do not necessarily value loyalty to the alpha like the betas. They value their work. Tend to have a naive, idealistic view of women, though they are not as obsequious towards them as the gammas. Not popular with women unless they provide them with ample resources, and thus dependent on social contracts which guarantee them things in exchange for work such as traditional monogamy for happiness.
- Gamma males (archetypal nerd or malcontent). Subject matter field experts, but subversive to alphas, as they tend to have the ego and status drive of an alpha male without having the 'goods' (social capital, money, looks, mental toughness etc.) to win the status competitions necessary to ascend in rank. Described by Day as being habitually dishonest, in fact, he considers this their core identifying attribute. They are apparently often SJWs, with Day dedicating a whole chapter of his 'SJWs Always Double Down' book to 'gamma behavior'. They are disrupting or trouble-making to organizations, unless hired in a limited capacity as a contractor.
More intelligent than the average, but often not as intelligent as they think. Conflict avoidant, capable within their areas of interest, weak, responsibility shifting, and passive-aggressive.
Prone to meltdowns. Disliked by women to the point of repulsion, with Day asserting women have a 'sixth sense' when it comes to detecting and avoiding gammas. They are said to alternate between misogynistic loathing and goddess worship of women, particularly women they are romantically interested in. They are hopeless romantics and prone towards developing 'oneitis' syndrome. But as they 'play the game' (take part in social interactions), unlike omegas, they often find a female partner at some point in their lives. Day also claims these relationships will often ultimately result in the gamma being emotionally abused and controlled by the woman in question. Despite their submissive behavior towards women, Day also frequently implies gammas are over-represented in the ranks of rapists, sexual harassers and child molesters. They are asserted to be prone to erupting in "walls of text" when their ego is challenged. In sum, this rank is generally analogous to the 'beta' rank previously outlined by other manospherian writers. Gamma males, as Day describes them, seems to be frequently vulnerable narcissists.
- Omega males (archetypal complete outcast) - The quintessential social reject, and in extreme cases, the school shooter, such as Adam Lanza. Their mere existence upsets women. Not incompetent, but socially handicapped. Few or no male friends, no female acquaintances. Prone to very extreme meltdowns. He references the 'stapler guy' in the movie "Office Space" as the prototypical Omega. Day described omegas as either being indifferent to women or prone to hating them with a murderous rage. He portrays omega males as typically being ugly, autistic, and implies they are genetically inferior.
- Lambda males (homosexuals) - Prone to doing such things as giving blowjobs to men. Likely largely a joke due to the terms in which Day describes this cohort of men. The complete exclusion of 'homosexuals' from the male hierarchy ignores that fact that most men that have sex with men are bisexual and often quite sexually successful with women.
Personal life[edit | edit source]
His father is the former CEO of tech manufacturing firm Comtrol Corporation. In 2007 his dad (a tax protestor) was arrested for tax evasion and unlawful flight, and was subsequently sentenced to 11 years in prison for 5 counts of US tax evasion. His father was also a prominent Southern Baptist who supported the Evangelical televangelist Pat Robertson's campaign to be the Republican Party candidate for US president in 1988, where he ran against the future US president H.W. Bush.
Vox Day is a non-denominational Protestant who was raised in the Southern Baptist church.
He claims to be a member of Mensa, a National Merit Scholarship finalist, and to have a measured IQ of 151. He once created an 18 button computer mouse called the, 'war mouse'. He is a gold bug and a follower of the Austrian school of economics, though he has become more economically nationalist over the years and now often rails against 'neo-liberalism', as well as having authored a book that aims to deconstruct Ricardo's theory of comparative advantage, the economic basis of the free-trade doctrine.
See also[edit | edit source]
References[edit | edit source]