Brandon Jamal Lockhart (born in May 31, 1989), better known online as Oreo Man or Savvy Guy (formerly Jambrandon531), is an American singer, rapper, vlogger, and a notable member of the online community/collective True Forced Loneliness (TFL), which is a subgroup of incels. Oreo Man was one of the most prominent YouTube personalities in the black incelosphere. As of 2019, he is straying away from (what he has described as) the negativity, found in his 2009-2018 videos and is gearing towards positivity in his talk show series, Life of Hell, Inc.
Despite making videos since 2008, Lockhart is known for going through long periods of making batches of content and subsequently deleting them months after.
Personal life[edit | edit source]
Not much is known about Lockhart history or past beyond his videos. Lockhart was born and raised in Atlanta, Georgia and since middle school, has experienced many hardships with the opposite sex. He proclaims in his videos that he never had a girlfriend nor sexual intercourse with a female.
At the age of 19 years old, Lockhart went on his first date and almost had an opportunity to lose his virginity, but quit upon realizing that he had no contraceptive. One day in middle school, Lockharthad a "nigga" run up behind him and bust him in his face. It is unknown if this gave him brain damage. According to YouTube comments left by Lockhart, he has a cousin who is abusive in a relationship with a man. He has also stated that he was molested by a currently incarcerated family member.
As for his employment and social status, he stated multiple times that he is in the process of becoming an electrician, but no further update was given on this. In a 2018 interview, he stated that he currently works in a vitamin lab. According to a Facebook status made by Brandon in 2021, he had desires of becoming a mechanic.
His geographic origin is Atlanta, Georgia.
YouTube career[edit | edit source]
From 2008 to 2019, his videos primarily center around him venting on his frustration with women, his perceived gripes with the black community, and being a self proclaimed failure; most took place in either in his car or his room. In 2020, he took his content in a new direction and strived to be more positive.
Lockhart has said in multiple videos that he had been making videos since 2008, despite almost all of them being deleted, private, or lost altogether. His oldest found video is a interview with retired YouTube personality, Junebug Obama, which was released in 2010.
In 2016, his YouTube career peaked in popularity. Lockhart released 2 videos; a self deprecating rant titled "Looks really do matter and i see that now," as well as a 20 minute long video ranting about looks where infamously recapitulated "steve hoca is a lifesaver", among other repeated phrases. As of January 2023, the former video has amassed 100,000 views. The videos made waves on the black incelosphere, gaining Lockhart many viewers and followers. The video is still up on his original "oreo man" channel, but he has since created multiple other channels that are all similar in content and style. The only active one is "Savvy Guy", in which he uploads inconsistently.
Lockhart's videos are mostly found on the TFL archive channel, "you wouldn't like me when i get gutta," and has since amassed a cult following over the years. The channel gave exposure to not only Oreo Man, but other TFL goofballs such as Kent and Jamil The King. And no, the channel has not been approved by the original respective content creators.
In 2022, Lockhart released his first ever collaboration with another YouTuber, SwearfoGod. After the collaboration, SwearfoGod would allege in a video called "Meeting Oreo Man" that he got "nervous vibes" from Lockhart, and described him as "weird." In later videos he would diss Lockhart altogether, citing various allegations of wrongdoings.
Motifs[edit | edit source]
Common themes in his videos include constant self-loathing (referring to himself as "a nigga who aint shit", "fuck nigga", "piece of shit", etc.), complaining about women, drinking or eating, looking behind himself or around in a paranoid manner, and explaining how he wishes he were other people (e.g. Matthew McConaughey, George Clooney, Ryan Gosling, Chris Brown, Tyga, etc.).
Mental health[edit | edit source]
Oreo Man also believes that black women are all "bitches" and they are the root of all his problems. Despite him constantly being captivated by their physical appearances time and time again.
Oreo Man also evidently has chronic depression due to years of bitter loneliness, but this is not confirmed. He also probably has some type mental disorder, more than likely caused by the blunt force trauma he received in 7th grade.
Best of Oreoman[edit | edit source]
Discography[edit | edit source]
- Sympathy Pussy (2022)
See also[edit | edit source]
Incel Vloggers Navbox
|Active on Youtube||
Kyle Incel • FACEandLMS • Hell by the Dashboard Light • HeedandSucceed • DownhillDMiller • Eggman • Rejected-From-Eve .Zero • Samuel Maxwell • BigBossCalvin83 • William Greathouse • Mainländer • Steve Hoca • Off Grid Prosperity • Just James • Blue Skies Media • VVS • St. Nevergiveup • Incel TV • Pinkyculture • Lone Wolf87 • Forever Alone Guy • TriforceOfAdam • BASEDandLMS
|Retired from Vlogging|