Reddit.com/r/TRP, or 'TRP', or 'The Redpill' (not to be confused with the generic lowercase term 'red pill'), as of 2018 is the largest pick up artist community on the internet. It was founded by a New Hampshire, USA, House of Representatives Republican named Robert Fischer. /r/TRP more or less advocates that the way to get girlfriends (including model girlfriends) is by building self-confidence and self-worth (mental 'frame') by yourself. TRP says that the way women choose men is by unconsciously submitting men to confidence tests called shit tests. When a man passes a woman's shit tests, and 'holds a higher frame' than her, TRP says he will 'get' her or have a good chance. /r/TRP stresses that men not only have to have good confidence and self worth, but higher confidence and self worth than the woman he is pursuing.
Bad Boy Theory
Incels don't argue with TRP and PUA so much that being a bad boy helps 'get' women. But incels argue that having the permission to act like an asshole around women requires that the person already have enough looks, money, and status, with looks being the most important and interrelated factor. The amount of looks you have is inherited and influences your status from the preschool on, and later the amount of money that you earn. The amount of money one needs to correct inhereted looks is prohibitive for most incels, and statusmaxxing is extremely prohibitive without good looks. If one acts like a bad boy around women while ugly or low status, that person will often not have a good time... It is for this reason a lot of incels grow up with overly 'sweet' or 'nice' personalities, so that they don't get negative attention toward women evaluation them as low LMS (and also so they don't get bullied by other men).
Incel Forum attitudes toward self-confidence 'training'
Self-identified incels believe that some of the above might be true, but regardless they (and MGTOWs) argue that large amounts of confidence can't be built from trying to simply change your mentality or the way you approach women (unless you are a complete autist). But instead through successful interactions with women. And that if one is ugly or low in actual LMS (looks, money, and/or status), one will rarely receive the positive female attention necessary to be confident in onesself. Incels argue everyone is confident, there is no such thing as a 'lack of confidence' but rather one will be confident that one will fail based on previous patterns, and telling people to hack how your body naturally evaluates patterns is poor advice with a low success rate.
Does 'Game' Work?
Many people scammed by pick up artist sites like TRP learn that taking TRP advice and approaching women with a good 'mental-frame' while ugly and/or low status can get one filed with harassment claims etc. People that were successful with PUA sites like TRP most likely already had the looks, money and/or status necessary to be successful, and the pick up artist community just got the person to approach more women than before, increasing the amount of dates that person was able to go on. Learning 'game' probably increased the amount of positive attention that person received, but also negative attention, and that person only focused on the positive attention arriving at the conclusion that his success rate went up an enormous amount. Many, but not all incels also believe that TRP and the PUA community can overhype the benefits of gymcelling for men with a small or short stature/physical-frame.
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