Open main menu is a blackpilled (although it's been argued by members of that the site is instead redpilled) forum created by SergeantIncel the 11th of August of 2018 with the purpose of providing a forum where users could freely discuss looksmaxxing methods such as surgery, gymcelling and more, partly providing incels from with a place useful for escaping inceldom. The site has very similar rules to those of, except for the fact that bragging rules are less strict due to the nature of looksmaxxing. Like, the site doesn't allow females and allows free speech.


Serge explains, "It simply seemed like a natural progression for some incels and there was a high demand for a looksmaxing community where females looking for orbiters weren't allowed. I took a look at lookism and realized I could do far better. It's not perfect, but it's an improvement."[1]

Notable membersEdit


  • November 2018: Astrosky joins Looksmax and uses the forum to spread his theories; He will be banned in May 2019.
  • September 2019: the user CopeAndRope designed an orthodontic appliance for the purpose of improving Maxillary and Jaw forward growth and improving the Gonial angle. He claims his appliance can emulate the effect of maxillofacial surgery without spending a penny.
  • October 2019: In the wake of the vandalism of (read: wholesale deletion of all threads) in early October 2019 committed by Zesto using Josh's account, some members from lookism have migrated to, using their already existing accounts or creating new ones. This power vacuum has left as the largest and most active forum concerning looks theory and looksmaxxing that exists to date.
  • The user Facemaxxed spends 27000 dollars at Eppley's clinic to get buccal fat removal, infraorbital rim implants, zygo implants and parenasal implants.
  • January 2020: The user Short Ugly and Brown doxxes his oneitis and then gets bullied.

Relations with incels.coEdit has two types of members: those who come from and those who directly discovered . On September 10th, 2018, Stormlitaqua (original member) created a thread called " [JFL] Advice on finding a virgin girl?" [1]. New users began flooding the thread with non-blackpilled advice and Stormlitaqua soon found himself discussing against the whole thread. Since then, isn't taken as a blackpilled website by the members of and more clashes have ocurred between Stormlitaqua and Nibba and his pals.

Currently, despite the big amount of narcisistic posters who brag about their success with women, arccording to several polls 60% of users are virgin.

In the case of knajjd v. Zesto, it was clarified in late November 2018 that (1) statements made on that contradict statements made on can be used as evidence of LARPing; and (2) disparaging comments made on against mods can negate any expressions of humble contrition expressed in ban appeals; and (3) users can be sanctioned for linking to posts on at the request of banned users





Looks theoryLooksRegression toward the meanBeautyGolden RatioDecileFacial Aesthetics: Concepts and Clinical DiagnosisThe WallScientific BlackpillPhysiognomyBody dysmorphic disorderCheerleader effectGait

Lookism communities



Looks levels

ChadChadliteBradGigachadTannerPretty BoyBeckyStacyMegastacyGigastacyWitch


EthnicelJBW theoryRicecelCurrycelBlackcelArabcelWhitecel



Body Parts

EyesLateral orbital rimLipsLower thirdMandibleMaxillaEyebrowMoustacheBoobsFeetBrowridgeCheeks

Body Characteristics

MacrophallismMidface ratioNeotenySexual attractivenessSexual dimorphism Facial Aesthetics: Concepts and Clinical DiagnosisFashionAntefaceFiveheadFrameFWHRCanthal tiltCompact midfaceDeep-set eyesHunter eyes