Juggernaut law

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0/10 woman getting floods of messages on the dating site Plenty of Fish

Juggernaut law is the theory that the very most unattractive women receive a surprisingly large amount of attention from men, sometimes more attention than women of average attractiveness.

The name of the law derives from the idea that a women's SMV is 'unstoppable' like a Juggernaut.

Juggernaut law can be explained by Bateman's principle, female hypergamy, women's lower libido and greater choosiness causing an oversupply of sexually frustrated males. This insight corroborates the notion that femcels are volcels and refutes the wall to some extent. There is a large contingent of incel men, incelish men, and truecel men whose cold approaches or warm approaches have largely consisted of juggernauting, as they feel they have no chance with women they find attractive.

Evidence[edit | edit source]

Online dating[edit | edit source]

The central theorem of the Juggernaut law

The notion that ugly women receive even more attention than average women has been challenged by e.g. by messaging patterns on OkCupid, where ugly women do receive more attention than ugly men, but not more than average women.[1]

However, another internal study from OkCupid did make similar observations to the strong Juggernaut law:

“When some men think you’re ugly, other men are more likely to message you. And when some men think you’re cute, other men become less interested. Why would this happen? Perhaps a little game theory can explain:

Suppose you’re a man who’s really into someone. If you suspect other men are uninterested, it means less competition. You therefore have an added incentive to send a message.

On the other hand, a woman with a preponderance of ‘4’ votes [out of 5], someone conventionally cute, but not totally hot, might appear to be more in-demand than she actually is. To the typical man considering her, she’s obviously attractive enough to create the impression that other guys are into her, too.”[2]

Pig woman experiment[edit | edit source]

The infamous “pig woman” dating experiment (see figure at the top) proved that females essentially can’t be incels, since even the most deformed landwhales would get hit on by average looking dudes and even a Tyrone. The experiment best highlights Juggernaut law. The experiment was originally posted on the 'misc' subforum of Bodybuilding.com and was later replicated by a Lookism.net user. [3]

Marriage rates[edit | edit source]

The Juggernaut law seems to show in marriage rates. For example, Kanazawa, Hu & Larere (2018) conducted an analysis of the The National Longitudinal Study of Adolescent Health data consisting of a sample of 20,745 adolescents. The authors concluded that 'very unattractive' women were more likely to be married or cohabitating then merely unattractive or even average to good looking women, and their spouses tended to earn more than their better-looking female counterparts. They inferred that intelligent men have a preference to marry or mate with very unattractive women,[4] which may also be evidence of a typical betabux scenario.

A Spanish study, on the other hand, only found evidence for the weak Juggernaut law:

“Being unattractive reduced the probability of mating for males by between 15 and 17 points, when compared to the more attractive group, and 10 points compared to those with an average attractiveness level. There was a statistically significant difference between the most attractive group and the normal group in favor of the former, which included education level, age and social class of origin.” “Among women, physical attractiveness did not matter when it came to mating. There were no statistically significant difference between them in terms of their attractiveness.”[5]

This line of research also demonstrates that women are hypocritical when judging men as being shallow about looks.

Gallery[edit | edit source]

References[edit | edit source]

See also[edit | edit source]



GameRomanceCourtshipNeggingSexual market valueBeautyCharismaOrbiterBullyingLMSPUAAssholeTalk therapyIndicator of interestDominance hierarchyFuck-off signalsSocial circleSlayerNeurolinguistic programmingOffline dating


NeurotypicalCoolCharismaStoicAssholeDark triadNice guyApproach anxietyConfidenceAsperger's SyndromeIQRationality

Pick Up Artists

Ross Jeffriesr/TRPReal Social DynamicsRooshVOwen CookPlayer SupremeWinston WuList of people in the seduction community


HypergamyCopulationCasual sexPump and dumpRapeSexual harassmentBodyguard hypothesisBetabuxReproductive successSexual envySex driveBateman's principleSexual economics theoryFemale passivitySexual attractionFemale orgasmSexual conflictSlutPaternity assuranceFeminine imperativePussy cartelRejectionAdverse effects of inceldomMaslow's hierarchy of needsHomosexualityHomocel hypothesisDemographics of inceldomPolygynyPolyandryMonogamyMarriageMate guardingMate poachingIntrasexual competitionFacial masculinityFisherian runawayCreepiness

Other theories

Timeless quotes on womenFemales are socially ineptWomen-are-wonderful effectGynocentrismMatthew effectApex fallacyClown worldFeminismSexual revolutionFemale subordinationFemale hypoagencyFemale solipsismPrincess syndromeFemale privilegeFemme fataleBriffault's lawJuggernaut lawHalo effectVariability hypothesisAntifragilityTriggeredLife historyScientific BlackpillScientific Blackpill (Supplemental)Evolutionary mismatchMutationBehavioral sinkPolitical correctness‎Affirmative actionVirtue signalingEugenicsEnvironmentalismMale scarcity