Cold approach

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A cold approach is when you try to ask someone out without knowing them. The opposite is a warm approach. It is one of the few useful terms to emerge from the PUA community. Cold approaches, especially for incels, are much less successful than warm approaches, because women generally need to know a sub-8 guy for a while before she considers him a romantic and/or sexual object.

Whereas chads and chadlites tend to cold approach women they're attracted to, low-tier normie, incelish and incel men tend to engage in juggernauting.