A cold approach is when you try to ask someone out without knowing them. The opposite is a warm approach. It is one of the few useful terms to emerge from the PUA community. Cold approaches, especially for incels, are much less successful than warm approaches, because women generally need to know a sub-8 guy for a while before she considers him a romantic and/or sexual object.
Bluepilled anthem[edit | edit source]
Some cold approachers may have been influenced by the following bluepill anthem: