It's over is an expression widely used in the incelosphere to indicate hopelessness.
HeedandSucceed may be responsible for the usage of the term in incel forums. Although, the general defeatist sentiment with regards to inceldom can even be found in movies made prior to incel forums becoming well known, for example in Extension du domaine de la lutte in this scene.
The expression is sometimes expressed as "IT'S OGRE". This version may be a reference to how Shrek was discriminated against once his real face was known in the film Shrek,
Another version which express the same feeling is "It never began" or "It never even began".