Shyness and Love: Causes, Consequences, and Treatment is a book by deceased professor of psychology Brian Gilmartin on love-shyness and inceldom. It focused on love-shyness as a medical condition and how to treat it. Brian interviewed 300 unhappily virginal men between the ages of 19 and 50 and looked for causes and cures of love-shyness. The books delves into pseudo-science, but it contained enough academic work for it to be taken seriously (not as fringe on the whole) and reviewed by contemporary psychology. Psychologist Jonathan M. Cheek of Wellesley College published a review of the book in the American Psychology Association's Contemporary Psychology: APA Review of Books.
Gilmartin's follow up book, the Shy Man Syndrome had a forward by E. Michael Gutman, President of the Florida Psychological Society 1988-1989.