Oreo Man

Name:	Brandon Jamal Lockhart
Date of Birth:	May 31, 1989
Occupation:	YouTuber, singer, rapper
Ethnicity:	African American

Brandon Jamal Lockhart (born May 31, 1989), better known online as Oreo Man or Savvy Guy (formerly Jambrandon531), is an American YouTuber, singer, and rapper from Atlanta, Georgia. He is a notable member of the online community/collective True Forced Loneliness (TFL), a subgroup of incels. He is known for his prolific YouTube output, content relating to his experiences with romantic relationships, and self-deprecating commentary. According to Lockhart, he began posting videos on YouTube in 2008; most of his earlier content has been deleted or set to private, although some is archived on the channel You wouldn't like me when I get gutta.

In 2019, Lockhart introduced a video series titled Life of Hell Incorporated, in which he discussed personal and societal challenges. He described the series as an attempt to balance the negativity present in his earlier content from 2009–2018. Some episodes from this period have since been deleted, but archived copies remain available. In 2022, he relaunched the series, covering topics including product reviews, social issues, relationships, lookism, and religious disaffiliation. He has also expressed alignment with the Blackpill ideology.

Lockhart is known for cycles of prolific content creation followed by periods of deleting large numbers of videos.

Personal life

Brandon Lockhart was born and raised in Atlanta, Georgia. In interviews and videos, he has stated that he has not had a romantic relationship or sexual experience. He has also publicly disclosed experiences of family-related abuse during his childhood.

At age 19, Lockhart reportedly went on his first date but did not engage in sexual activity. He has stated that he has pursued work as an electrician and, as of 2018, worked in a vitamin laboratory. In a 2021 social media post, he mentioned an interest in becoming a mechanic.

YouTube career

From 2008 to 2019, Lockhart’s videos primarily focused on his frustrations regarding social and romantic experiences, personal reflections, and commentary on his community. In 2020, he shifted toward more positive content.

His earliest available video is a 2010 interview with retired YouTube personality Junebug Obama. Lockhart gained wider attention in 2016 with videos addressing physical appearance and social perceptions, which circulated within the black incelosphere. His original "Oreo Man" channel remains online, while he has created multiple other channels; the only active channel is "Savvy Guy".

Lockhart's videos are archived on the TFL channel "You wouldn't like me when I get gutta," which has helped him achieve a cult following and has also showcased other TFL members, including Kent and Jamil The King.

Motifs

Recurring themes in Lockhart’s content include self-reflection, critiques of social interactions, commentary on personal appearance and attractiveness, and discussions of hypothetical alternate lives or identities.

Mental health

Lockhart has publicly discussed his experiences with chronic loneliness and negative social interactions. He has attributed some of his perspectives to personal experiences during adolescence. No formal medical diagnoses have been publicly confirmed.

Discography

• Sympathy Pussy (2022)

See also

• Steve Hoca
• HeedandSucceed
• Kent
• NWCGC

External links

• YouTube channel (inactive since 2017)
• YouTube channel (active)