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* to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | * to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | ||
* to elevate one's [[dominance hierarchy|status]] and power by appearing virtuous, e.g. to advance one's career within a system that tightly selects its members for value compliance, or | * to elevate one's [[dominance hierarchy|status]] and power by appearing virtuous, e.g. to advance one's career within a system that tightly selects its members for value compliance, or | ||
* to put down others (discrediting political opponents, bullying, [[intrasexual competition]], or general competition). | * to put down others (discrediting political opponents, [[bullying]], [[intrasexual competition]], or general competition). | ||
Either way it is conductive to [[reproductive success]], explaining why humans do it. | Either way it is conductive to [[reproductive success]], explaining why humans do it. |