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Similarly, when OkCupid asked users to rate looks and personality separately, users did not distinguish between the two.<ref>https://incels.wiki/w/Scientific_Blackpill#Your_looks_define_perception_of_your_personality_in_online_dating</ref>  To confirm their hypothesis that pictures were what people were rating as good personality, OkCupid followed up with another internal study which showed that online bio text accounts for less than 10% of what users think of the profiles.<ref>https://archive.li/QNCbf</ref> This means ''game'' in terms of witty and confident textual self-descriptions is also largely ineffective.
Similarly, when OkCupid asked users to rate looks and personality separately, users did not distinguish between the two.<ref>https://incels.wiki/w/Scientific_Blackpill#Your_looks_define_perception_of_your_personality_in_online_dating</ref>  To confirm their hypothesis that pictures were what people were rating as good personality, OkCupid followed up with another internal study which showed that online bio text accounts for less than 10% of what users think of the profiles.<ref>https://archive.li/QNCbf</ref> This means ''game'' in terms of witty and confident textual self-descriptions is also largely ineffective.
Meeting online is notably now the primary way people meet for relationships,<ref>https://incels.wiki/w/Scientific_Blackpill#Meeting_online_is_now_the_primary_way_relationships_are_formed</ref> however, this includes meeting up through social networks and chats, where personality may play a larger role than in the blind and semi-blind dating.
Meeting online is notably now the primary way people meet for relationships,<ref>https://incels.wiki/w/Scientific_Blackpill#Meeting_online_is_now_the_primary_way_relationships_are_formed</ref> however, this includes meeting up through social networks and chats, where personality may play a larger role than in the blind and semi-blind dating.
However, there is a line of research on "mating intelligence" suggesting a correlation of r = .41 with mating success.<ref>https://akjournals.com/view/journals/2050/14/1/article-p1.xml</ref>
Confidence also exerts an effect on male attractiveness<ref>https://onlinelibrary.wiley.com/doi/10.1111/jopy.12568</ref> and male [[dominance hierarchy|dominance status]] is linked to mating opportunities.<ref>https://incels.wiki/w/Scientific_Blackpill#Men.27s_social_status_accounts_for_62.25_of_the_variance_of_copulation_opportunities</ref>
Further, fast [[life history]] traits such as extroversion and risk taking are weakly but consistently related to [[reproductive success]] and sexual experience.<ref>Haydon, A. A., Cheng, M. M., Herring, A. H., McRee, A.-L., & Halpern, C. T. (2013). Prevalence and Predictors of Sexual Inexperience in Adulthood. Archives of Sexual Behavior, 43(2), 221–230. doi:10.1007/s10508-013-0164-3</ref>
The link between testosterone and mating success is likely also not mediated by looks, but behavior.<ref>https://old.reddit.com/r/BlackPillScience/comments/mhmvb3/testosterone_correlates_with_mating_success_but/</ref>
However, research indicates, that (especially for slow life history strategists) free mate choice and direct sexual approach may be unnatural, with the majority of historical human societies having primarily practiced arranged marriage (at least during the first marriage).<ref>https://journals.sagepub.com/doi/full/10.1177/1474704919887706</ref> Further, personality traits are around 40–60% heritable (despite personality instruments being somewhat unreliable),<ref>https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5068715/</ref> likely implying personality predispositions are not easily or arbitrarily malleable.


==Effectiveness==
==Effectiveness==
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