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* to reinforce norms and synchronize norms and values (to reduce the chance of others acting in disfavorable manner and enable cooperation), | * to reinforce norms and synchronize norms and values (to reduce the chance of others acting in disfavorable manner and enable cooperation), | ||
* to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | * to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | ||
* to elevate one's [[dominance hierarchy|status]] by appearing virtuous, or | * to elevate one's [[dominance hierarchy|status]] and power by appearing virtuous, or | ||
* to put somebody down ([[intrasexual competition]]). | * to put somebody down ([[intrasexual competition]]). | ||