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'''Virtue signaling''' is the act of [[signaling theory|signaling]] compliance with norms, i.e. compliance with values shared within a culture. Excessive virtue signaling is also called a '''moral panic'''. People virtue signal to either… | '''Virtue signaling''' is the act of [[signaling theory|signaling]] compliance with norms, i.e. compliance with values shared within a culture. Excessive virtue signaling is also called a '''moral panic'''. People virtue signal to either… | ||
* to reinforce norms ( | * to reinforce norms and synchronize norms and values (to reduce the chance of others acting in disfavorable manner and enable cooperation), | ||
* to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | * to lower the chances of being socially excluded for violating the norms and evade shaming (especially when one is vulnerable/[[dominance hierarchy|low status]] or has violated the norm or a tendency to do so), | ||
* to elevate one's status by appearing virtuous, or | * to elevate one's status by appearing virtuous, or | ||
* to put somebody down ([[intrasexual competition]]) | * to put somebody down ([[intrasexual competition]]). | ||
Either way it is conductive to [[reproductive success]], explaining why humans do it. | Either way it is conductive to [[reproductive success]], explaining why humans do it. |