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Similar to the car study above, a study showed the male confederate to be rated as significantly more physically attractive standing in the luxury apartment vs the neutral apartment.<ref>https://akademiai.com/doi/abs/10.1556/JEP.12.2014.1.1</ref> The results of these studies show that an expensive, fast living, high income, high spending lifestyle is the most attractive. | Similar to the car study above, a study showed the male confederate to be rated as significantly more physically attractive standing in the luxury apartment vs the neutral apartment.<ref>https://akademiai.com/doi/abs/10.1556/JEP.12.2014.1.1</ref> The results of these studies show that an expensive, fast living, high income, high spending lifestyle is the most attractive. | ||
== Heroism and coolness == | == Heroism and coolness == |