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→‎Fashion: lo iq study, again ovulatory shift hypothesis
(→‎Fashion: boring shit)
(→‎Fashion: lo iq study, again ovulatory shift hypothesis)
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=== Body hair ===
=== Body hair ===
A study done on "Preference for human male body hair changes across the menstrual cycle and menopause" examined the effect of male torso hairiness on Finnish women’s attractiveness ratings by presenting pictures of male torsos before and after the removal of body hair. The study found that the women’s preferences correlated strongly with the hairiness of their current partners, suggesting that body hair may play a role in actual mate choice.
The results of the study also found that when the women’s fertility was highest, they preferred males with less body hair and that postmenopausal women demonstrated stronger preferences relating to male body hair than did premenopausal women. The study suggests that in the fertile period of their cycle, Finnish women prefer more the trait that is the current Western ideal (the study was done in the year 2010) of male beauty (hairlessness) than the trait that is traditionally (albeit incorrectly) seen as a symbol of high testosterone levels and masculinity.


Thus, the phase of the menstrual cycle may affect the strength and direction of female preference even for traits that are not “good genes” indicators and whose preference may be culturally based. Interestingly, the hairiness of the women’s fathers correlated positively with that of their current mates. This suggests that women’s preferences as to male hairiness may be partly the result of sexual imprinting on paternal body hair and/or that this preference is heritable.<ref>https://academic.oup.com/beheco/article/21/2/419/322906</ref>
Thus, the phase of the menstrual cycle may affect the strength and direction of female preference even for traits that are not “good genes” indicators and whose preference may be culturally based. Interestingly, the hairiness of the women’s fathers correlated positively with that of their current mates. This suggests that women’s preferences as to male hairiness may be partly the result of sexual imprinting on paternal body hair and/or that this preference is heritable.<ref>https://academic.oup.com/beheco/article/21/2/419/322906</ref>
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