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→Across America, women most desire white men, followed by black, Hispanic, and Asian men
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Bruch & Newman (2018) analyzed data from a free popular online dating site in four large American cities (New York, Boston, Chicago, and Seattle) to assess which factors people base their decisions on in online dating. They found women ranked men in a racial hierarchy of desirability as follows: | Bruch & Newman (2018) analyzed data from a free popular online dating site in four large American cities (New York, Boston, Chicago, and Seattle) to assess which factors people base their decisions on in online dating. They found women ranked men in a racial hierarchy of desirability as follows: | ||
''White > black > Hispanic > Asian'' | |||
This data was similar to the data reviewed previously in the Yahoo Personals study, only with a reversed position in the hierarchy for Hispanic and black men. | This data was similar to the data reviewed previously in the Yahoo Personals study, only with a reversed position in the hierarchy for Hispanic and black men. | ||