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'''Virtue signaling''' is the act of signaling compliance with norms. People virtue signal to either to reinforce norms, to lower the chances of being socially excluded for violating the norms and evade shaming, | '''Virtue signaling''' is the act of signaling compliance with norms. People virtue signal to either to reinforce norms, to lower the chances of being socially excluded for violating the norms and evade shaming, to elevate one's status by appearing virtuous, or to put somebody down. Either way it is conductive to [[reproductive success]], explaining why humans do it. | ||
When women lie about their sexual preferences, e.g. when they say looks do not matter and that even nice and weak men are attractive, they engage in virtue signaling as feminism and [[political correctness]] push norms for women to value these things. | When women lie about their sexual preferences, e.g. when they say looks do not matter and that even nice and weak men are attractive, they engage in virtue signaling as feminism and [[political correctness]] push norms for women to value these things. |