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[[File:Sunglasses.jpg|400x400px|right]] | [[File:Sunglasses.jpg|400x400px|right]] | ||
'''Coolness''' is | '''Coolness''' is [[dominance hieararchy|dominance signaling]] by looking, fashionable and dangerous, as well as behaving and sounding interesting, and impressive, all without trying hard. This signals high confidence in one's ability, to achieve status and success whilst doing the bare minimum. Coolness is related to [[stoicism]] due to the downplaying of effort, and related to [[charisma]]/[[game]] as minimalism is associated with [[beauty]]. | ||
==Why is drinking "cool"== | ==Why is drinking "cool"== |