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===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Looks are most important to women in blind dating</span>=== | ===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Looks are most important to women in blind dating</span>=== | ||
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Walster et al. (1966) conducted a field experiment consisting of a "computer dance" | Walster et al. (1966) conducted a field experiment consisting of a "computer dance", also known as ''Walster's computer dating study'', in which they organized blind dates by an old IBM punch-card computer to test their hypothesis of assortative mating (that people tend to date others in their own 'league' of attractiveness, wealth, status, personality etc.). Four raters (college sophomores) rated the subjects (N = 752) on a 8 point scale for physical attractiveness ranging from "very unattractive" to "very attractive". | ||
The subjects then answered a questionnaire, of which the purpose was to measure the level of four traits of the subjects: self rated popularity, how nervous they were of the date, their expectations of the date (how attractive and personable he/she expected the date to be) and their level of self-esteem measured by Berger's self-esteem scale. | The subjects then answered a questionnaire, of which the purpose was to measure the level of four traits of the subjects: self rated popularity, how nervous they were of the date, their expectations of the date (how attractive and personable he/she expected the date to be) and their level of self-esteem measured by Berger's self-esteem scale. |