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=== [[LMS]] theory ===
=== [[LMS]] theory ===
Central to the blackpill is the belief in three factors being critically important for romantic success: '''L'''ooks, '''M'''oney, '''S'''tatus. The [[LMS]] theory was developed in the former [[PSL|anti-pickup-artist community]] and the relevance of these factors for dating is commonly downplayed by [[Feminism|feminist]].
Central to the blackpill is the belief in three factors being critically important for romantic success: '''L'''ooks, '''M'''oney, '''S'''tatus. The [[LMS]] theory was developed in the former [[PSL|anti-pickup-artist community]] and the relevance of these factors for dating is commonly downplayed by [[Feminism|feminists]].


The blackpill has the following central themes, each of which is related to one or more of the LMS factors:
The blackpill has the following central themes, each of which is related to one or more of the LMS factors:
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=== Women are just as 'visual' as men===
=== Women are just as 'visual' as men===
Women place a minimum threshold of physical attractiveness on potential mates before they are willing to consider anything else about them.<ref>https://link.springer.com/article/10.1007/s40806-017-0092-x</ref>  Women also lie about the degree of importance of physical attractiveness.<ref>https://www.livescience.com/58607-mens-looks-may-matter-more-than-personality.html</ref> Women are also seemingly more choosy about looks than men, e.g. they rate 80% of men as below [[Decile|5/10]] with a [https://en.wikipedia.org/wiki/Skew_normal_distribution skewed distribution] both in online dating and non-online dating, whereas men rate women [https://en.wikipedia.org/wiki/Normal_distribution normally].<ref>https://incels.wiki/w/Scientific_Blackpill#Women_rate_80.25_of_men_as_.22below_average.22.2C_while_men_rate_women_on_a_bell_curve</ref> The common bluepilled objection to women being shallow about looks in online dating is that in real life women would care about personality and that one could easily make up for bad looks with a good personality. Sadly, various studies showed looks are the only factor to predict initial romantic interest,<ref>https://psycnet.apa.org/record/2005-11095-001</ref> and they are only slightly less important in long-term dating.<ref>https://www.ncbi.nlm.nih.gov/pubmed/22468419</ref> Looks are highly heritable as well,<ref>https://www2.psy.uq.edu.au/~uqbziets/Mitchem%20et%20al%202013%20Estimating%20the%20sex-specific%20effects%20of%20genes%20on%20facial%20attractiveness%20and%20sexual%20dimorphism.pdf</ref>  
Women place a minimum threshold of physical attractiveness on potential mates before they are willing to consider anything else about them.<ref>https://link.springer.com/article/10.1007/s40806-017-0092-x</ref>  Women also lie about the degree of importance of physical attractiveness.<ref>https://www.livescience.com/58607-mens-looks-may-matter-more-than-personality.html</ref> Women are also seemingly more choosy about looks than men, e.g. they rate 80% of men as below [[Decile|5/10]] with a [https://en.wikipedia.org/wiki/Skew_normal_distribution skewed distribution] both in online dating and non-online dating, whereas men rate women [https://en.wikipedia.org/wiki/Normal_distribution normally].<ref>https://incels.wiki/w/Scientific_Blackpill#Women_rate_80.25_of_men_as_.22below_average.22.2C_while_men_rate_women_on_a_bell_curve</ref> The common bluepilled objection to women being shallow about looks in online dating is that in real life women would care about personality and that one could easily make up for bad looks with a good personality. Sadly, various studies showed looks are the only factor to predict initial romantic interest,<ref>https://psycnet.apa.org/record/2005-11095-001</ref> and they are only slightly less important in long-term dating.<ref>https://www.ncbi.nlm.nih.gov/pubmed/22468419</ref> Looks are highly heritable as well,<ref>https://www2.psy.uq.edu.au/~uqbziets/Mitchem%20et%20al%202013%20Estimating%20the%20sex-specific%20effects%20of%20genes%20on%20facial%20attractiveness%20and%20sexual%20dimorphism.pdf</ref>  
so even though lifestyle choices like bodybuilding can improve looks, much of it is predetermined, with more than half of an individuals lean mass being hereditary<ref>https://asbmr.onlinelibrary.wiley.com/doi/full/10.1359/jbmr.1997.12.12.2076</ref> and an individual's response to resistance training is also significantly determined by genetics<ref>https://www.researchgate.net/publication/7794282_Variability_in_muscle_size_and_strength_gain_after_unilateral_resistance_training</ref>. Men's attractiveness and masculinity also predict a woman's chance of orgasm.<ref>https://putslab.la.psu.edu/documents/Puts%20et%20al.%20EHB%202012-1.pdf</ref> While not as drastic as women's ratings on OkCupid suggest, there is indeed evidence of women dating up in looks, e.g. very unattractive men were less likely married in one study (15% less likely married than very attractive men).<ref>https://incels.wiki/w/Scientific_Blackpill#Being_unattractive_reduces_men.27s_chances_of_finding_partners.2C_but_not_women.27s</ref>
so even though lifestyle choices like [[gymcel|bodybuilding]] can improve looks, much of it is predetermined, with more than half of an individual's lean mass being hereditary,<ref>https://asbmr.onlinelibrary.wiley.com/doi/full/10.1359/jbmr.1997.12.12.2076</ref> and an individual's response to resistance training is also significantly determined by genetics<ref>https://www.researchgate.net/publication/7794282_Variability_in_muscle_size_and_strength_gain_after_unilateral_resistance_training</ref>. Men's attractiveness and masculinity also predict a woman's chance of orgasm.<ref>https://putslab.la.psu.edu/documents/Puts%20et%20al.%20EHB%202012-1.pdf</ref> While not as drastic as women's ratings on OkCupid suggest, there is indeed evidence of women dating up in looks, e.g. very unattractive men were less likely married in one study (15% less likely married than very attractive men).<ref>https://incels.wiki/w/Scientific_Blackpill#Being_unattractive_reduces_men.27s_chances_of_finding_partners.2C_but_not_women.27s</ref>
Conversely, very unattractive women were more likely being married than other women, providing some evidence for [[Juggernaut law]].<ref>https://incels.wiki/w/Scientific_Blackpill#.27Very_unattractive.27_women_are_more_likely_to_be_married_than_other_women</ref>
Conversely, very unattractive women were more likely being married than other women, providing some evidence for [[Juggernaut law]].<ref>https://incels.wiki/w/Scientific_Blackpill#.27Very_unattractive.27_women_are_more_likely_to_be_married_than_other_women</ref>


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Humans universally prefer good looking people and agree fairly consistently about who is attractive.<ref>Di Dio C, Macaluso E, Rizzolatti G (2007) The Golden Beauty: Brain Response to Classical and Renaissance Sculptures. PLoS ONE2(11): e1201. https://doi.org/10.1371/journal.pone.0001201</ref><ref>https://archive.is/tmkKW</ref><ref>Psychological Bulletin 2000, Vol. 126, No. 3, 390-423 DOI: 10.1037//0033-2909.126.3.390
Humans universally prefer good looking people and agree fairly consistently about who is attractive.<ref>Di Dio C, Macaluso E, Rizzolatti G (2007) The Golden Beauty: Brain Response to Classical and Renaissance Sculptures. PLoS ONE2(11): e1201. https://doi.org/10.1371/journal.pone.0001201</ref><ref>https://archive.is/tmkKW</ref><ref>Psychological Bulletin 2000, Vol. 126, No. 3, 390-423 DOI: 10.1037//0033-2909.126.3.390
</ref><ref>http://jonathanstray.com/papers/Langlois.pdf</ref><ref>https://www.springer.com/us/book/9783319178660</ref><ref>https://labs.la.utexas.edu/langloislab/files/2015/04/meta.pdf</ref> They agree more about the looks of very attractive and unattractive individuals, hence for them looks are more objective.  People agree less about people of average attractiveness, so here individual preferences play a greater role.  Even babies prefer attractive faces over non-attractive ones long before culture could have affected their preferences,<ref>https://www.newscientist.com/article/dn6355-babies-prefer-to-gaze-upon-beautiful-faces</ref><ref>http://www.apa.org/pubs/journals/releases/dev-dev0000734.pdf</ref> And even blind men have the same preferences about women's hourglas shape as sighted men. Also, among widely different cultures, universal standards for beauty exist<ref>https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3130383/</ref> and women almost universally prefer tall men to short men.<ref>https://research.similarminds.com/romantic-height-preferences-in-men-and-women/227</ref>
</ref><ref>http://jonathanstray.com/papers/Langlois.pdf</ref><ref>https://www.springer.com/us/book/9783319178660</ref><ref>https://labs.la.utexas.edu/langloislab/files/2015/04/meta.pdf</ref> They agree more about the looks of very attractive and unattractive individuals, hence for them looks are more objective.  People agree less about people of average attractiveness, so here individual preferences play a greater role.  Even babies prefer attractive faces over non-attractive ones long before culture could have affected their preferences,<ref>https://www.newscientist.com/article/dn6355-babies-prefer-to-gaze-upon-beautiful-faces</ref><ref>http://www.apa.org/pubs/journals/releases/dev-dev0000734.pdf</ref> And even blind men have the same preferences about women's hourglas shape as sighted men. Also, among widely different cultures, universal standards for beauty exist<ref>https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3130383/</ref> and women almost universally prefer tall men to short men.<ref>https://research.similarminds.com/romantic-height-preferences-in-men-and-women/227</ref>
Taken together, these research findings strongly suggest that the preference for beauty is largely innate, likely evolved by [[Fisherian runaway|sexual selection]] and rather than a social construct.
Taken together, these research findings strongly suggest that the preference for beauty is largely innate, likely evolved by [[Fisherian runaway|sexual selection]], rather than being a social construct.
People also automatically associate physical attractiveness with various positive traits to unreasonable degree, e.g. a good personality, humor, morality, intelligence and health.<ref>https://incels.wiki/w/Scientific_Blackpill#Attractive_people_are_perceived_much_more_positively_than_they_really_are</ref>
People also automatically associate physical attractiveness with various positive traits to an unreasonable degree, e.g. a good personality, humor, morality, intelligence and health.<ref>https://incels.wiki/w/Scientific_Blackpill#Attractive_people_are_perceived_much_more_positively_than_they_really_are</ref>
This affects even parents treating their good looking offspring better.<ref>https://www.nytimes.com/2005/05/03/health/ugly-children-may-get-parental-short-shrift.html</ref>
This affects even parents treating their good looking offspring better.<ref>https://www.nytimes.com/2005/05/03/health/ugly-children-may-get-parental-short-shrift.html</ref>


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and even in online dating platforms with an even sex ratio, like OkCupid one finds women receive around 8 times more messages.
and even in online dating platforms with an even sex ratio, like OkCupid one finds women receive around 8 times more messages.


[[Hypergamy]] is a particular expression of female choosiness. Namely, a woman not only wants a good partner, but better than her or better than her previous partners.  E.g. women with higher income tend to have preference for a man with even higher income.<ref>https://doi.org/10.1146/annurev-psych-010418-103408</ref>
[[Hypergamy]] is a particular expression of female choosiness. Namely, a woman not only wants a good partner, but he must be better than her or better than her previous partners.  E.g. women with higher income tend to have preference for a man with even higher income.<ref>https://doi.org/10.1146/annurev-psych-010418-103408</ref>
Women are also prone to instability when they are more attractive than their male partner.<ref>https://www.sciencedirect.com/science/article/pii/S019188691500505X</ref>
Women are also prone to instability when they are more attractive than their male partner.<ref>https://www.sciencedirect.com/science/article/pii/S019188691500505X</ref>
There is evidence of some women refusing to date down in educational status and marry men with lower income than their own, and preferring to remain single when they don't find such a partner.<ref>https://www.edge.org/response-detail/26747</ref><ref>https://doi.org/10.1093/qje/qjv001</ref><ref>https://fee.org/articles/why-single-women-are-way-more-likely-to-own-a-home-than-single-men/</ref><ref>https://newsroom.wiley.com/press-release/journal-marriage-and-family/do-unmarried-women-face-shortages-partners-us-marriage-mar</ref>
There is evidence of some women refusing to date down in educational status and marry men with lower income than their own, and preferring to remain single when they don't find such a partner.<ref>https://www.edge.org/response-detail/26747</ref><ref>https://doi.org/10.1093/qje/qjv001</ref><ref>https://fee.org/articles/why-single-women-are-way-more-likely-to-own-a-home-than-single-men/</ref><ref>https://newsroom.wiley.com/press-release/journal-marriage-and-family/do-unmarried-women-face-shortages-partners-us-marriage-mar</ref>
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Because women constantly want a better man, they get bored with relationships and sex sooner which may explain why they are more likely to initiate divorce.<ref>https://incels.wiki/w/Scientific_Blackpill#Women_initiate_69.25_of_divorces</ref>
Because women constantly want a better man, they get bored with relationships and sex sooner which may explain why they are more likely to initiate divorce.<ref>https://incels.wiki/w/Scientific_Blackpill#Women_initiate_69.25_of_divorces</ref>


Women have been dependent on men's resources throughout history, for example, in historical societies women were much more involved cooking than in resource extraction<ref>https://doi.org/10.2307/3773347</ref>. Hence, the principles of economics can be applied to sexual market: Women can sell exclusive access to sex because men have higher sex drive and desire certainty about their parenthood, and men can sell the resources because women depend on them.<ref>https://www.sciencedirect.com/science/article/pii/S016748701630277X</ref><ref>https://d-nb.info/997448148/34</ref> This means, welfare and affirmative action for women, as well as decreasing economic growth and increasing economic inequality, tend to reduce the [[SMV]] of lots of men.
Women have been dependent on men's resources throughout history, for example, in historical societies women were much more involved in cooking than in resource extraction<ref>https://doi.org/10.2307/3773347</ref>. Hence, the principles of economics can be applied to sexual market: Women can sell exclusive access to sex because men have higher sex drive and desire certainty about their parenthood, and men can sell the resources because women depend on them.<ref>https://www.sciencedirect.com/science/article/pii/S016748701630277X</ref><ref>https://d-nb.info/997448148/34</ref> This means, welfare and affirmative action for women, as well as decreasing economic growth and increasing economic inequality, tend to reduce the [[SMV]] of lots of men.


There is evidence that hypergamy has intensified in the recent years. Namely, the top 5-20% of men (i.e. "[[Chad|Chads]]") are now having more sex than ever before.<ref>Harper CR, Dittus PJ, Leichliter JS, Aral, SO. Changes in the Distribution of Sex Partners in the United States: 2002 to 2011–2013. Sexually Transmitted Diseases: February 2017 - Volume 44 - Issue 2 - p 96–100. doi: 10.1097/OLQ.0000000000000554</ref><ref>https://journals.lww.com/stdjournal/Fulltext/2017/02000/Changes_in_the_Distribution_of_Sex_Partners_in_the.5.aspx</ref>  
There is evidence that hypergamy has intensified in the recent years. Namely, the top 5-20% of men (i.e. "[[Chad|Chads]]") are now having more sex than ever before.<ref>Harper CR, Dittus PJ, Leichliter JS, Aral, SO. Changes in the Distribution of Sex Partners in the United States: 2002 to 2011–2013. Sexually Transmitted Diseases: February 2017 - Volume 44 - Issue 2 - p 96–100. doi: 10.1097/OLQ.0000000000000554</ref><ref>https://journals.lww.com/stdjournal/Fulltext/2017/02000/Changes_in_the_Distribution_of_Sex_Partners_in_the.5.aspx</ref>  
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Women prefer men of high status, in fact socioeconomic status predicts 62% of the variance in men's mating opportunities.<ref>https://doi.org/10.1017/S0140525X00029939</ref>
Women prefer men of high status, in fact socioeconomic status predicts 62% of the variance in men's mating opportunities.<ref>https://doi.org/10.1017/S0140525X00029939</ref>
Women are much more passive maters than men, e.g. most of them prefer being asked out on a date vs doing the asking, i.e. they prefer men taking on the dominant/active role.<ref>https://www.psychologytoday.com/us/blog/the-how-and-why-sex-differences/201104/why-dont-women-ask-men-out-first-dates</ref> For men, a relationship is a project, for women it is a choice.<ref>http://jessmaxwell.com/wp-content/uploads/2019/08/Honeymoon-is-over_in-press.pdf</ref>
Women are much more passive maters than men, e.g. most of them prefer being asked out on a date vs doing the asking, i.e. they prefer men taking on the dominant/active role.<ref>https://www.psychologytoday.com/us/blog/the-how-and-why-sex-differences/201104/why-dont-women-ask-men-out-first-dates</ref> For men, a relationship is a project, for women it is a choice.<ref>http://jessmaxwell.com/wp-content/uploads/2019/08/Honeymoon-is-over_in-press.pdf</ref>
Women tend to dislike exclusively nice men and also dislike vegetarians, finding them less masculine.<ref>https://incels.wiki/w/Scientific_Blackpill#Vegetarian_men_are_less_attractive.2C_likable.2C_and_masculine_to_women_than_omnivorous_men</ref>
Women tend to dislike exclusively nice men and they also dislike vegetarians, finding them less masculine.<ref>https://incels.wiki/w/Scientific_Blackpill#Vegetarian_men_are_less_attractive.2C_likable.2C_and_masculine_to_women_than_omnivorous_men</ref>
For men it is more important to be strong and dependable. For example, men with a mental condition frequently have less romantic success than women with the same condition.<ref>https://jamanetwork.com/journals/jamapsychiatry/article-abstract/1390257</ref>
For men it is more important to be strong and dependable. For example, men with a mental condition frequently have less romantic success than women with the same condition.<ref>https://jamanetwork.com/journals/jamapsychiatry/article-abstract/1390257</ref>
Mental conditions that are especially detrimental are schizophrenia and autism.<ref>https://incels.wiki/w/Scientific_Blackpill#Mental</ref>
Mental conditions that are especially detrimental are schizophrenia and autism.<ref>https://incels.wiki/w/Scientific_Blackpill#Mental</ref>

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