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=== [[Hypergamy]] ===
=== [[Hypergamy]] ===


Hypergamy is the natural inclination for women to "[[branchswinging|trade up]]" in terms of [[LMS|looks, money, or status]].  There is a host of evidence that women are much more choosy maters. For example, average women receive 20 times as many matches as average men on Tinder<ref>Gareth Tyson, Vasile C. Perta, Hamed Haddadi, Michael C. Seto, Queen Mary University of London, Sapienza University of Rome, Royal Ottawa Health Care Group A First Look at User Activity on Tinder</ref> The top 10% of men get 58% of women's likes in online dating,<ref>https://hingeirl.com/hinge-reports/whats-the-biggest-challenge-men-face-on-dating-apps-a-qa-with-aviv-goldgeier-junior-growth-engineer</ref><ref>ttps://qz.com/1051462/these-statistics-show-why-its-so-hard-to-be-an-average-man-on-dating-apps/</ref> and even in online dating platforms with an even sex ratio, like OkCupid one finds women receive around 10 times more messages.  The top 5-20% of men (ie. "Chads") are now having more sex than ever before<ref>Harper CR, Dittus PJ, Leichliter JS, Aral, SO. Changes in the Distribution of Sex Partners in the United States: 2002 to 2011–2013. Sexually Transmitted Diseases: February 2017 - Volume 44 - Issue 2 - p 96–100. doi: 10.1097/OLQ.0000000000000554</ref><ref>https://journals.lww.com/stdjournal/Fulltext/2017/02000/Changes_in_the_Distribution_of_Sex_Partners_in_the.5.aspx</ref> Hypergamy is a particular expression of female choosiness. Namely, the partner should not only be good, but better than her or better than the previous partner. E.g. women are prone to instability when they are more attractive than their male partner<ref>https://www.sciencedirect.com/science/article/pii/S019188691500505X</ref>. There is evidence of women refusing to date down in educational status and marry men with lower income. As women surpass men in socioeconomic success, hypergamy implies that more men are becoming unattractive to women.
Hypergamy is the natural inclination for women to "[[branchswinging|trade up]]" in terms of [[LMS|looks, money, or status]].  There is a host of evidence that women are much more choosy maters. For example, average women receive 20 times as many matches as average men on Tinder<ref>Gareth Tyson, Vasile C. Perta, Hamed Haddadi, Michael C. Seto, Queen Mary University of London, Sapienza University of Rome, Royal Ottawa Health Care Group A First Look at User Activity on Tinder</ref> The top 10% of men get 58% of women's likes in online dating,<ref>https://hingeirl.com/hinge-reports/whats-the-biggest-challenge-men-face-on-dating-apps-a-qa-with-aviv-goldgeier-junior-growth-engineer</ref><ref>ttps://qz.com/1051462/these-statistics-show-why-its-so-hard-to-be-an-average-man-on-dating-apps/</ref> and even in online dating platforms with an even sex ratio, like OkCupid one finds women receive around 10 times more messages.  The top 5-20% of men (ie. "Chads") are now having more sex than ever before<ref>Harper CR, Dittus PJ, Leichliter JS, Aral, SO. Changes in the Distribution of Sex Partners in the United States: 2002 to 2011–2013. Sexually Transmitted Diseases: February 2017 - Volume 44 - Issue 2 - p 96–100. doi: 10.1097/OLQ.0000000000000554</ref><ref>https://journals.lww.com/stdjournal/Fulltext/2017/02000/Changes_in_the_Distribution_of_Sex_Partners_in_the.5.aspx</ref> Hypergamy is a particular expression of female choosiness. Namely, the partner should not only be good, but better than her or better than the previous partner. E.g. women are prone to instability when they are more attractive than their male partner.<ref>https://www.sciencedirect.com/science/article/pii/S019188691500505X</ref> There is evidence of women refusing to date down in educational status and marry men with lower income. As women surpass men in socioeconomic success, hypergamy implies that more men are becoming unattractive to women.
<!--=== [[Strategic pluralism|The Dual Mating Strategy]] ===
<!--=== [[Strategic pluralism|The Dual Mating Strategy]] ===
One particular UCLA study states that, “a great deal of the evidence indicates two overlapping suites of psychological adaptations in women: those for securing [[long-term relationship|long-term]], cooperative social partnerships for rearing children and those for pursuing a [[strategic pluralism|dual-mating strategy]] in which women secure a social partner and engage in selective sexual affairs to gain access to genes [that are more in line with natural sexual desires] for offspring”.<ref>http://pillse.bol.ucla.edu/Publications/Pillsworth&Haselton_ARSR.pdf</ref>
One particular UCLA study states that, “a great deal of the evidence indicates two overlapping suites of psychological adaptations in women: those for securing [[long-term relationship|long-term]], cooperative social partnerships for rearing children and those for pursuing a [[strategic pluralism|dual-mating strategy]] in which women secure a social partner and engage in selective sexual affairs to gain access to genes [that are more in line with natural sexual desires] for offspring”.<ref>http://pillse.bol.ucla.edu/Publications/Pillsworth&Haselton_ARSR.pdf</ref>
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