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* Loehr J, O'Hara RB. 2013. ''Facial morphology predicts male fitness and rank but not survival in Second World War Finnish soldiers.'' Biology Letters. 9: 20130049. [[https://royalsocietypublishing.org/doi/full/10.1098/rsbl.2013.0049 FullText]]
* Loehr J, O'Hara RB. 2013. ''Facial morphology predicts male fitness and rank but not survival in Second World War Finnish soldiers.'' Biology Letters. 9: 20130049. [[https://royalsocietypublishing.org/doi/full/10.1098/rsbl.2013.0049 FullText]]


===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Even chickens can identify sexually dimorphic faces, to the same extent as humans</span>===
===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Even chickens prefer sexually dimorphic human faces, to the same extent as humans</span>===
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Ghirlanda, Jansson & Enquist (2002) conducted a novel study to examine the origins of the preference for attractive, sexually dimorphic faces in humans.
Ghirlanda, Jansson & Enquist (2002) conducted a novel study to examine the origins of the preference for attractive, sexually dimorphic faces in humans.


The researchers constructed seven male and female faces, which were obtained by 'averaging' a set of 35 facial photographs of individuals of each sex, on a spectrum from moderately to strongly sexually dimorphic, for both sexes.
The researchers constructed seven male and female faces on a spectrum from moderately to strongly sexually dimorphic, obtained by 'averaging' a set of 35 facial photographs of individuals of each sex.
A group of university students (n=7 females and n=7 males) were then requested to rate the faces in a random order, on a decile (1-10) scale for sexual attractiveness : i.e 'how desirable would it be to go out on a date with this individual'.
A group of university students (N = 7 females and N = 7 males) were then requested to rate the faces in a random order, on a decile (1-10) scale for sexual attractiveness, answering the question 'how desirable would it be to go out on a date with this individual'.


Then the researchers utilized six chickens as experimental subjects (''Gallus gallus domesticus''; four being female chickens), which were rewarded with food for pecking at the faces of the humans that were of the sex opposite of their own (e.g hens male faces, cocks female faces) and trained to do so over a course of a few weeks.
Then the researchers utilized six chickens as experimental subjects (''Gallus gallus domesticus''; four being female chickens), which were rewarded with food for pecking at the faces of the humans that were of the sex opposite of their own (e.g hens male faces, cocks female faces) and trained to do so over a course of a few weeks.


The researchers note that 'no reinforcement was given on test trials', so the chickens were only trained to peck faces of the correct sex, they weren't guided to pick at any particular target.
The researchers note that 'no reinforcement was given on test trials', so the chickens were only trained to peck faces of the correct sex, they weren't guided to pick at any particular target.


Interestingly, it was discovered by the researchers that human and chicken preferences for opposite sex faces, as they varied on the dimension of sexual dimorphism were very heavily correlated (r=0.98); that is to say nearly identical. That means the chickens were nearly equally as likely to peck at the highly dimorphic faces as the human subjects were to prefer them as potential romantic partners.
Interestingly, it was discovered that human and chicken preferences for opposite sex faces were very highly correlated (= 0.98); that is to say nearly identical. That means the chickens were nearly equally as likely to peck at the highly dimorphic faces as the human subjects were to prefer them as potential romantic partners.


The researcher's findings provide support for the hypothesis that human preferences for sexually dimorphic faces are innate and hardwired in our 'lizard brain' that is, there is a deep-seated desire for such aesthetic features, and this desire even predates the evolution of modern humans, with the last common ancestor of humans and chickens [https://www.nature.com/news/2004/041206/full/041206-8.html thought] to have been a reptilian creature that lived more than 310 million years ago.
The researcher's findings provide support for the hypothesis that human preferences for sexually dimorphic faces are innate and hardwired in our 'lizard brain' that is, there is a deep-seated desire for such aesthetic features, and this desire even predates the evolution of modern humans, with the last common ancestor of humans and chickens [https://www.nature.com/news/2004/041206/full/041206-8.html thought] to have been a reptilian creature that lived more than 310 million years ago.
The result strongly suggests that preferences for extremely masculine and feminine faces are not a cultural construct, but a inevitable preference emerging in biological brains.


<span style="font-size:125%">'''Quotes:'''</span>
<span style="font-size:125%">'''Quotes:'''</span>
* ''Human and chicken behavior was almost identical (correlation between the two gradients: r 2 = 0.98). Moreover, chicken and human data for each face never differed significantly.''
* ''Human and chicken behavior was almost identical (correlation between the two gradients: = 0.98). Moreover, chicken and human data for each face never differed significantly.''
* ''We cannot of course be sure that chickens and humans processed the face images in exactly the same way. This leaves open the possibility that, while chickens use some general mechanism, humans possess instead a specially evolved mechanism for processing faces.''  
* ''We cannot of course be sure that chickens and humans processed the face images in exactly the same way. This leaves open the possibility that, while chickens use some general mechanism, humans possess instead a specially evolved mechanism for processing faces.''  
* ''Ours is of course a preliminary study. We believe, however, that it shows the potentials of the comparative study of preferences. This method is not only relevant to the study of human faces, it can be applied to any communication system to evaluate whether its evolution has favored information transfer or rather is a product of receiver biases.''
* ''Ours is of course a preliminary study. We believe, however, that it shows the potentials of the comparative study of preferences. This method is not only relevant to the study of human faces, it can be applied to any communication system to evaluate whether its evolution has favored information transfer or rather is a product of receiver biases.''
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