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== History == | == History == | ||
===20th century=== | ===20th century=== | ||
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The modern PUA movement started in the 1970s with the rise of "hook up" culture after the [[sexual revolution]] in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. From the 1960s to the 1980s there were a small amount of, "become a playboy", type pick up artist guides. | The modern PUA movement started in the 1970s with the rise of "hook up" culture after the [[sexual revolution]] in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. From the 1960s to the 1980s there were a small amount of, "become a playboy", type pick up artist guides. | ||