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===1990s=== | ===1990s=== | ||
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'''Jeffries''' | |||
One of the first mainstream PUAs was [[Ross Jeffries]] who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, "LICK," and, "MY", plus, "COCK", hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | One of the first mainstream PUAs was [[Ross Jeffries]] who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, "LICK," and, "MY", plus, "COCK", hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | ||
===2000s=== | ===2000s=== | ||
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'''Strauss''' | |||
PUA remained a niche community until the release of the book "The Game" by journalist [[Neil Strauss]], a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery. | PUA remained a niche community until the release of the book "The Game" by journalist [[Neil Strauss]], a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery. | ||
The success of "The Game" resulted in an PUA craze in the mid noughties that lasted until the early 2010s. | The success of "The Game" resulted in an PUA craze in the mid noughties that lasted until the early 2010s. | ||
'''Mystery''' | |||
Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his 'style' of PUA he creatively dubbed "The Mystery Method". | Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his 'style' of PUA he creatively dubbed "The Mystery Method". | ||