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== History == | == History == | ||
=== | ===20th century=== | ||
The modern PUA movement started in the 1970s with the rise of "hook up" culture after the [[sexual revolution]] in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. From the 1960s to the 1980s there were a small amount of, "become a playboy", type pick up artist guides. | The modern PUA movement started in the 1970s with the rise of "hook up" culture after the [[sexual revolution]] in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. From the 1960s to the 1980s there were a small amount of, "become a playboy", type pick up artist guides. | ||
===Jeffries=== | ===1990s=== | ||
====Jeffries==== | |||
One of the first mainstream PUAs was [[Ross Jeffries]] who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, "LICK," and, "MY", plus, "COCK", hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | One of the first mainstream PUAs was [[Ross Jeffries]] who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, "LICK," and, "MY", plus, "COCK", hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | ||
=== | ===2000s=== | ||
===Strauss=== | ===Strauss=== | ||
PUA remained a niche community until the release of the book "The Game" by journalist [[Neil Strauss]], a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery. | PUA remained a niche community until the release of the book "The Game" by journalist [[Neil Strauss]], a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery. | ||
The success of "The Game" resulted in an PUA craze in the mid noughties that lasted until the early 2010s. | |||
===Mystery=== | ===Mystery=== | ||
Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his 'style' of PUA he creatively dubbed "The Mystery Method". | Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his 'style' of PUA he creatively dubbed "The Mystery Method". | ||
The | ===2010s=== | ||
====Angelo==== | |||
It has been alleged <ref>https://omegavirginrevolt.wordpress.com/2013/01/13/the-syndicate-the-internet-marketing-scam-organization-behind-game/</ref> that the modern incarnation of PUA was engineered by an internet marketer by the name of Eben Pagan ([[David de Angelo]]) a member of an internet marketing group known as The Syndicate and author of the PUA manual "Double your Dating", in which he claims that looks don't matter at all to women and any AFC (average frustrated chump) who applies his PUA techniques will be able to become a [[slayer]]. | |||
===Manosphere=== | ===Manosphere=== |