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→Origins of PUA
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== Origins | == Origins == | ||
The modern PUA movement started in the 1970s with the rise of "hook up" culture after the sexual revolution in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[Hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. | The modern PUA movement started in the 1970s with the rise of "hook up" culture after the [[sexual revolution]] in modern western countries. Now it was more common for men to 'play the field' and seek out casual sexual encounters before marriage. Due to the existance of female [[Hypergamy]] and [[Bateman's Principle]], many men (likely not those physically blessed) were having poor prospects of having casual sex encounters and thus a market niche was formed catering to their desire to improve their prospects in this regard. | ||
One of the first mainstream PUAs was [[Ross Jeffries]] who advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words LICK and MY, plus COCK hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | One of the first mainstream PUAs was [[Ross Jeffries]] who advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words LICK and MY, plus COCK hidden in a conversation stream to supposedly 'program' the target to eventually perform fellatio on him. | ||