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== Bateman's principle == | == Bateman's principle == | ||
In many species, the females are more coy because they have more [[Bateman's principle|parental investment]], hence the males need to be more actively advertise themselves to the opposite sex | In many species, the females are more coy because they have more [[Bateman's principle|parental investment]], hence the males need to be more actively advertise themselves to the opposite sex. This also applies to humans, in fact, ethnologist Irenäus Eibl-Eibesfeldt observed that courtship in terms of flirting and female coyness is prevalent and pretty much the same the world over.<ref name="ethology">Eibl-Eibesfeldt I. 2017. ''Pair Formation, Courtship, Sexual Love.'' In: ''Human Ethology.'' Rougtledge. [[https://books.google.com/books?id=-CExDwAAQBAJ&lpg=PT6&ots=KctjD7Zprm&dq=Pair%20Formation%2C%20Courtship%2C%20Sexual%20Love&pg=PT335#v=onepage&q=Pair%20Formation,%20Courtship,%20Sexual%20Love&f=false Excerpt]]</ref><ref>http://doi.org/10.1080/00224490903402520</ref> | ||
Using his [[charm]], he was able to elicit the "[[sex drive#Female_passivity|coy]] glance" in girls around the world (see figure). | Using his [[charm]], he was able to elicit the "[[sex drive#Female_passivity|coy]] glance" in girls around the world (see figure). | ||
Human females engage in courtship display to lesser extent in shape of presenting their [[beauty|curves]], [[nubility]], [[neoteny]] enhanced by [[fakeup|makeup]] and related means of arousing attention. | Human females engage in courtship display to lesser extent in shape of presenting their [[beauty|curves]], [[nubility]], [[neoteny]] enhanced by [[fakeup|makeup]] and related means of arousing attention. |