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→Courtship vs arranged mating
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By withholding sex, women can exploit men's sexual frustration to get more investment, commitment, and more expensive (e.g. [[romance|romantic]]) courtship display. The more the man invests in a woman, the more valuable she will appear,<ref name="ethology"></ref> as a result of the sunk cost fallacy.<ref>https://www.youtube.com/watch?v=vpnxd31y0Fo</ref> By playing coy, downplaying their attraction and deferring sex, women can hence trick men into more commitment and reliable resource provision. | By withholding sex, women can exploit men's sexual frustration to get more investment, commitment, and more expensive (e.g. [[romance|romantic]]) courtship display. The more the man invests in a woman, the more valuable she will appear,<ref name="ethology"></ref> as a result of the sunk cost fallacy.<ref>https://www.youtube.com/watch?v=vpnxd31y0Fo</ref> By playing coy, downplaying their attraction and deferring sex, women can hence trick men into more commitment and reliable resource provision. | ||
== | == Direct courtship vs arranged mating == | ||
The modern concept of ''dating'' may be fairly evolutionary novel. Historically, most couples were arranged by the parents and the group. In fact, in 70% of societies that were analyzed, arranged marriages were the most predominant mating practice<ref>https://journals.sagepub.com/doi/full/10.1177/1474704919887706</ref> and also in medieval Europe and the Middle and far East such practices have been very common in the past.<ref>http://www.dfwx.com/medieval_cult.html</ref> This suggests, courtship may have often consisted in impressing not (just) the female directly, but her parents and the overall group, i.e. by gaining prestigious [[dominance hierarchy|social status]]. | The modern concept of ''dating'' may be fairly evolutionary novel. Historically, most couples were arranged by the parents and the group. In fact, in 70% of societies that were analyzed, arranged marriages were the most predominant mating practice<ref>https://journals.sagepub.com/doi/full/10.1177/1474704919887706</ref> and also in medieval Europe and the Middle and far East such practices have been very common in the past.<ref>http://www.dfwx.com/medieval_cult.html</ref> This suggests, courtship may have often consisted in impressing not (just) the female directly, but her parents and the overall group, i.e. by gaining prestigious [[dominance hierarchy|social status]]. | ||