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== Women's cosmetics == | == Women's cosmetics == | ||
Women's sexual strategy is more passive/coy and consists in attracting men whereas men's strategy is to actively | Women's sexual strategy is more [[sex drive|passive/coy]] and consists in attracting men by conspicuous advertisement, whereas men's strategy is to actively seek out and compete for women. For this reason, women compete by [[beauty|aesthetics]] and use makeup. Technology and highly optimized markets amplify ''everything'' and so women's usage of cosmetics is amplified too by a vast range of products designed for this purpose. | ||
== Men's cosmetics == | == Men's cosmetics == | ||
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Men who use makeup are easily regarded as [[homosexuality|gay]] or [[trans-vestigiality hypothesis|trans]] because attracting a partner by looks is a more feminine activity, even though looks matter for both sexes. Men might also become envious of men evading their way of competing for women by aesthetics, especially in highly utilitarian modern societies, where men rather invest in competence than beautifying themselves. | Men who use makeup are easily regarded as [[homosexuality|gay]] or [[trans-vestigiality hypothesis|trans]] because attracting a partner by looks is a more feminine activity, even though looks matter for both sexes. Men might also become envious of men evading their way of competing for women by aesthetics, especially in highly utilitarian modern societies, where men rather invest in competence than beautifying themselves. | ||
Ugly and autistic incels in particular perceive the increasing competition in male aesthetics attraction unfair because this does not cater to their strengths | Ugly and autistic incels in particular perceive the increasing competition in male aesthetics attraction unfair because this does not cater to their strengths. It is perceived as a narcissistic, selfish and superficial way of competing. | ||
==See Also== | ==See Also== | ||
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*[[Beauty]] | *[[Beauty]] | ||
*[[Fisherian runaway]] | *[[Fisherian runaway]] | ||
{{Lookism}} | |||