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== Explanation == | == Explanation == | ||
Briffault's law is a consequence of [[Bateman's principle]] which states women are choosier due to greater parental investment. Being more | Briffault's law is a consequence of [[Bateman's principle]] which states women are choosier due to greater parental investment. Being more [[sexual selector|choosy]], women are overall [[libido|less interested]] in any sexual contact. This, in turn, means men have fewer dating opportunities on average, so men more likely make compromises out of sexual frustration ([[principle of least interest]]). This allows women substantial decision power in sexual matters, which they can exploit and amplify by strategically withholding sex.<ref name=roy>Baumeister RF, Vohs KD. 2004. ''Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions.'' Personality and Social Psychology. Vol. 8, No. 4, 339–363. [[https://assets.csom.umn.edu/assets/71503.pdf FullText]]</ref> The principle of least interest is one cause of [[hypergamy]], i.e. the tendency that women date up as making compromises means dating up. | ||
== Evidence == | == Evidence == |