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The brain appears to prefer simplicity because it is ''easy to process'', a preference that appears to be common to many higher animals (''processing fluency theory of aesthetic pleasure'').<ref>https://journals.sagepub.com/doi/10.1207/s15327957pspr0804_3</ref><ref>https://en.wikipedia.org/wiki/Processing_fluency_theory_of_aesthetic_pleasure</ref><ref>https://www.apa.org/monitor/oct06/pretty</ref></p> | The brain appears to prefer simplicity because it is ''easy to process'', a preference that appears to be common to many higher animals (''processing fluency theory of aesthetic pleasure'').<ref>https://journals.sagepub.com/doi/10.1207/s15327957pspr0804_3</ref><ref>https://en.wikipedia.org/wiki/Processing_fluency_theory_of_aesthetic_pleasure</ref><ref>https://www.apa.org/monitor/oct06/pretty</ref></p> | ||
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Evidence for hardwired preferences is for example that even blind men prefer women's hourglass shaped body.<ref>https://doi.org/10.1016/j.evolhumbehav.2009.10.001</ref> | |||
This comes into play in preferences for [[sexually dimorphic|sexual dimorphism]] beauty or [https://en.wikipedia.org/wiki/Secondary_sex_characteristic secondary sex characteristic], which often involve seemingly arbitrary, exaggerated and specific features, such as large and firm female breasts<ref>https://onlinelibrary.wiley.com/doi/abs/10.1002/ajhb.23287</ref> or large penises, nose shapes (e.g. upturned nose in women), a robust mandible, protruding cheekbones, compact midface and hunter eyes in men ([[Millimeters of bone|few millimeters of bone]]), as well as dimples on back or cheeks, muscle tone, cleavage, thigh gap, abs crack, six pack (see also [[:Category:Aesthetics]]), and also complex coloration patterns and ornament in some higher animals. | |||
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