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A survey of 1,000 nationally representative U.S. women ages 18-65 in July 2019 was conducted by Wakefield Research regarding women's perceptions and feelings about their vaginal odor. It was found that 69% of millennial woman have turned down sex due to concerns over their vaginal odor. Furthermore, 71% of women reported experiencing a phenomenon described as "swamp crotch," with 35% experiencing it weekly or more. | A survey of 1,000 nationally representative U.S. women ages 18-65 in July 2019 was conducted by Wakefield Research regarding women's perceptions and feelings about their vaginal odor. It was found that 69% of millennial woman have turned down sex due to concerns over their vaginal odor. Furthermore, 71% of women reported experiencing a phenomenon described as "swamp crotch," with 35% experiencing it weekly or more. (Wakefield 2019) | ||
Other research has shown that 79% of women don't shower daily, 33% go up to three days between showers, and 89% say they would like to improve their body hygiene but don't feel they have time (Agency 2015). | |||
<span style="font-size:125%">'''Quotes:'''</span> | <span style="font-size:125%">'''Quotes:'''</span> | ||
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* ''Nearly all women (94 percent) say body scent is important to romantic and sexual attraction, including three in five (60 percent) who say it is very important.'' | * ''Nearly all women (94 percent) say body scent is important to romantic and sexual attraction, including three in five (60 percent) who say it is very important.'' | ||
* ''The sweltering summer months definitely take a toll. More than 7 in 10 (71 percent) have experienced "swamp crotch" during summer, including more than a third (35 percent) who experience it weekly or more.'' | * ''The sweltering summer months definitely take a toll. More than 7 in 10 (71 percent) have experienced "swamp crotch" during summer, including more than a third (35 percent) who experience it weekly or more.'' | ||
* ''More than 3 in 5 (63 percent) have worried about swamp crotch, especially at the gym (38 percent). Other times women feel a little muggy include while traveling (26 percent) and at work (23 percent).'' | * ''More than 3 in 5 (63 percent) have worried about swamp crotch, especially at the gym (38 percent). Other times women feel a little muggy include while traveling (26 percent) and at work (23 percent).'' (Wakefield 2019) | ||
<span style="font-size:125%">'''References:'''</span> | <span style="font-size:125%">'''References:'''</span> | ||
* Wakefield Research. 2019. ''Survey: More than Two-Thirds of Millennial Women Have Turned Down Sex Because of Concerns About Vaginal Scent.'' PR Newswire. [[https://www.prnewswire.com/news-releases/survey-more-than-two-thirds-of-millennial-women-have-turned-down-sex-because-of-concerns-about-vaginal-scent-300904624.html FullText]] | * Wakefield Research. 2019. ''Survey: More than Two-Thirds of Millennial Women Have Turned Down Sex Because of Concerns About Vaginal Scent.'' PR Newswire. [[https://www.prnewswire.com/news-releases/survey-more-than-two-thirds-of-millennial-women-have-turned-down-sex-because-of-concerns-about-vaginal-scent-300904624.html FullText]] | ||
* Agency. 2015. ''Four out of five women don't shower every day.'' The Telegraph. [[https://www.telegraph.co.uk/news/newstopics/howaboutthat/11427875/Four-out-of-five-women-dont-shower-every-day.html News]] | |||
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