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→Across Europe, for both genders combined, whites are most desired race online
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<span style="font-size:125%">'''References:'''</span> | <span style="font-size:125%">'''References:'''</span> | ||
*Potarca G, Mills M. 2015. ''Racial Preferences in Online Dating across European Countries.'' European Sociological Review 31(3). [[https://www.researchgate.net/publication/271837870_Racial_Preferences_in_Online_Dating_across_European_Countries FullText]] | *Potarca G, Mills M. 2015. ''Racial Preferences in Online Dating across European Countries.'' European Sociological Review 31(3). [[https://www.researchgate.net/publication/271837870_Racial_Preferences_in_Online_Dating_across_European_Countries FullText]] | ||
===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Across America, women most desire white men, followed by black, Hispanic, and Asian men</span>=== | |||
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Bruch & Newman (2018) analyzed data from a free popular online dating site in four large American cities (New York, Boston, Chicago, and Seattle) to assess which factors people base their decisions on in online dating. They found women ranked men in a racial hierarchy of desirability as follows: | |||
* '''White > black > Hispanic > Asian''' | |||
This data was similar to the data reviewed previously in the Yahoo Personals study, only with a reversed position in the hierarchy for Hispanic and black men. | |||
Counteracting the common notion that whites are most desired in dating due to "Westernized" standards of beauty, men found Asian women most attractive in this same study, more so even than white women. Although both Asian men and women would be equally subject to "Western" beauty standards, Asians were still viewed at opposite ends of attractiveness by gender, with Asian men the least desired by women and Asian women the most desired by men. | |||
<span style="font-size:125%">'''Figures:'''</span> | |||
[[File:Desirability of men to women by male race.PNG|none|thumb|500px|Desirability of men online to women by male race]] | |||
<span style="font-size:125%">'''Quotes:'''</span> | |||
* ''In keeping with previous work, there is also a clear and consistent dependence on ethnicity, with Asian women and white men being the most desirable potential mates by our measures across all four cities. '' | |||
<span style="font-size:125%">'''References:'''</span> | |||
*Bruch E, Newman MEJ. 2018. ''Aspirational pursuit of mates in online dating markets.'' Science Advances 4(8):eaap9815. [[https://advances.sciencemag.org/content/4/8/eaap9815/tab-figures-data FullText]] | |||
===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Whiter, golden, & rosier (ie. Caucasian) skin is interpreted as healthier and more attractive === | ===<span style="font-family:'Linux Libertine, Georgia, Times, serif'; font-size:24px; font-weight: normal;">Whiter, golden, & rosier (ie. Caucasian) skin is interpreted as healthier and more attractive === | ||