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They found that men and women both underestimated the importance of physical attractiveness, but women far more so. Ratings were: | They found that men and women both underestimated the importance of physical attractiveness, but women far more so. Ratings were: | ||
c | |||
* Men's Pre-Conceptions: Personality (8.1) > | * Men's Pre-Conceptions: Personality (8.1) > Looks (8.04) > Wealth (6.91) | ||
* Women's Pre-Conceptions: Personality (8.1) > Wealth (7.73) > | * Women's Pre-Conceptions: Personality (8.1) > Wealth (7.73) > Looks (7.18) | ||
* Both Genders' Actual Factors: '''Looks > Personality > Wealth''' | * Both Genders' Actual Factors: '''Looks > Personality > Wealth''' | ||
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! style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Women | ! style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Women | ||
|- | |- | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Looks | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 8.04 | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 8.04 | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 7.18 | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 7.18 | ||
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! style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Women | ! style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Women | ||
|- | |- | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | Looks | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 0.43 | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 0.43 | ||
| style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 0.46 | | style="font-size:100%; font-family:Arial, Helvetica, sans-serif !important;;" | 0.46 |