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Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. | Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. | ||
Women were considerably more likely than men to state they had a "racial preference". 74% of the 2735 women voiced a "racial preference", while 58% of the 2872 men voiced a "racial preference". | |||
Among those women with a racial preference: | Among those women with a racial preference: | ||
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* The women who excluded their own race were: 4% of white women, 8% of black women, 17% of Latino women, and 40% of Asian women. | * The women who excluded their own race were: 4% of white women, 8% of black women, 17% of Latino women, and 40% of Asian women. | ||
Thus we can see that among this group, women employed a racial hierarchy for men in interracial dating of: '''White > Latino > Black > Asian > Middle Eastern > Indian'''. White women were the least likely to exclude their own race (4%) and most likely to only want their own race (65%). | Thus we can see that among this group, women employed a racial hierarchy for men in interracial dating of: '''White > Latino > Black > Asian > Middle Eastern > Indian'''. White women were the least likely to exclude their own race (4%) and most likely to only want their own race (65%). Asian women were most likely to exclude their own race (40%) and least likely to only want their own race (6%). | ||
<span style="font-size:125%">'''Data:'''</span> | <span style="font-size:125%">'''Data:'''</span> | ||