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Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. | Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. | ||
Primary findings were as follows: | |||
* Women were considerably more likely than men to state they had a "racial preference". | |||
* 74% of the 2735 women voiced a "racial preference", while 58% of the 2872 men voiced a "racial preference". | |||
* Among those with a preference: | |||
** When considering a man of a different race from their own: 95% excluded Indian men, 94% excluded middle eastern men, 92% excluded Asian men, 87% excluded black men, 69% excluded Hispanic men, and 42% excluded white men. | |||
** The women who only wanted to date men of their own race were: 65% of white women, 45% of black women, 16.5% of Latino women, and 6% of Asian women. | |||
** The women who excluded their own race were: 4% of white women, 8% of black women, 17% of Latino women, and 40% of Asian women. | |||
White women were also most likely of those with a preference to prefer only their own race (65%), with Asian women being the least likely (6%). | White women were also most likely of those with a preference to prefer only their own race (65%), with Asian women being the least likely (6%). | ||