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To approximate the value of a man's race, height, and facial attractiveness to women, researchers uses a novel data set obtained from an online dating service. Their analysis was based on a detailed record of the site users’ attributes and their partner searches, which allowed them to estimate each user's preference specifications, taking into account a large number of partner characteristics. | To approximate the value of a man's race, height, and facial attractiveness to women, researchers uses a novel data set obtained from an online dating service. Their analysis was based on a detailed record of the site users’ attributes and their partner searches, which allowed them to estimate each user's preference specifications, taking into account a large number of partner characteristics. | ||
Their findings included: | |||
* White and black women had the most expensive racial "preferences", with both strongly preferring to only consider men of their own races. | * White and black women had the most expensive racial "preferences", with both strongly preferring to only consider men of their own races. | ||
* Being an Asian man costs $247,000 extra per year compared to a white man to get equal interest from a white woman. | * Being an Asian man costs $247,000 extra per year compared to a white man to get equal interest from a white woman. |