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→[Looks] Beauty is objective and it leads to predictable activation of brain centers
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They then used fMRI to measure activation of various parts of the subjects' brains, when they were exposed to either the beautiful ideal art or the less beautiful modified art. There were clearly differential patterns of brain activation. These demonstrated that untrained people could generally come to consensus on which version was "beautiful" or not, and when beauty was encountered, it activated predictable pathways in the brain to process it. | They then used fMRI to measure activation of various parts of the subjects' brains, when they were exposed to either the beautiful ideal art or the less beautiful modified art. There were clearly differential patterns of brain activation. These demonstrated that untrained people could generally come to consensus on which version was "beautiful" or not, and when beauty was encountered, it activated predictable pathways in the brain to process it. | ||
Primarily, the insula appeared responsible for judging whether something was beautiful or not, and if something was beautiful, the amygdala would then be activated to provide an emotional response. | Primarily, the insula appeared responsible for judging whether something was beautiful or not, and if something was beautiful, the amygdala would then be activated to provide an emotional response. Researchers state this suggests that both our capacity to detect beauty and enjoy the pleasurable sensations it elicits are strongly hardwired into our brain structure. | ||
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