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==[Trends] Online dating is now the primary way people meet for relationships==
==[Trends] Online dating is now the primary way people meet for relationships==


According to a study from Stanford University and University of New Mexico, reviewing data from the How Couples Meet and Stay Together survey, 39% of Americans now meet and start relationships from online services. This has now become the leading way for Americans to start relationships. Between 1995 to 2017, meeting through friends saw the largest decline, with 40% fewer people meeting this way.
According to data from the How Couples Meet and Stay Together survey, a comprehensive national survey on romantic relationships in the US, 39% of couples now meet and start relationships from online services. This has now become the leading way for relationships to start. The share of couples meeting online has almost doubled since 2009. Between 1995 to 2017, meeting through friends saw the largest decline, with 40% fewer people meeting this way.  


This change has in turn created a $4 billion online dating industry. Many of these online services primarily target men for payments by requiring ongoing payments in order for their profile to even be seen by women (eg. Tinder Boosts).  
This is likely the most transformative change that has occurred in the dating sphere in the past 20 years. This change coincides clearly with many of the other trends discussed on this page, such as the overall increase in male celibacy during this time frame and greater amount of sex being consolidated to the top 5-20% of men.  


This is likely the most transformative change that has occurred in the dating sphere in the past 20 years. The share of couples meeting online has almost doubled since 2009. This change coincides clearly with many of the other trends discussed on this page, such as the overall increase in male celibacy during this time frame and greater amount of sex being consolidated to the top 5-20% of men.  
This change has also created a $4 billion online dating industry. Many of these online services primarily target men for payments by requiring ongoing payments in order for their profile to be seen by women (eg. Tinder Boosts).  


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'''References:'''
'''References:'''
Rosenfeld M, Thomas RJ, Hausen S. 2019. Research Note:  Disintermediating your friends. Pending for peer-review publication.
Rosenfeld M, Thomas RJ, Hausen S. 2019. Research Note:  Disintermediating your friends. Pending for peer-review publication.
https://web.stanford.edu/~mrosenfe/Rosenfeld_et_al_Disintermediating_Friends.pdf
https://web.stanford.edu/~mrosenfe/Rosenfeld_et_al_Disintermediating_Friends.pdf
https://data.stanford.edu/hcmst
https://qz.com/1546677/around-40-of-us-couples-now-first-meet-online/
https://qz.com/1546677/around-40-of-us-couples-now-first-meet-online/


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