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==[Race] The human species is biologically wired to prefer Whiter & Rosier skin== | ==[Race] The human species is biologically wired to prefer Whiter & Rosier skin== | ||
Scientific research demonstrates the global preference for whiter skin and "white standard" of beauty by which all races are judged is likely biological. | |||
To remove racial bias from the equation, researchers asked Caucasian participants to change the skin color of Caucasian male and female faces on a computer screen to make them look as healthy as possible. The participants overwhelmingly increased the rosiness, yellowness and brightness of the subjects' skin. | To remove racial bias from the equation, researchers asked Caucasian participants to change the skin color of Caucasian male and female faces on a computer screen to make them look as healthy as possible. The participants overwhelmingly increased the rosiness, yellowness and brightness of the subjects' skin. Past research from the same team showed this same preference in other races as well, where South Africans also tended to judge rosier faces as healthier. | ||
A combination of bright, rosy, and golden skin is suggested to represent an objective biological indicator of health. This is likely ingrained in the human species from an evolutionary perspective, as the same preference has been observed in nonhuman animals. | |||
A combination of bright, rosy, and golden skin is suggested to represent | |||
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