During the 2011 New Years Eye party, PUA Allen Reyes a.k.a. Gunwitch shoots a woman in face and gets negative media coverage. The victim's sister told that Gunwitch was hitting on her so she pulled out a knife, leading Gunwitch to shoot her. The sister was confirmed by IP. Gunwitch was released in June 2011 after prison and several beatings from the victim's friends.
The advice he gave to his students was to "project animalistic sexuality ... escalate physical contact until the woman stops them." His motto was apparently, according to Neil Stauss, author of the seminal PUA book 'The Game', "Make the ho say no."