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Sex differences in attractiveness ratings of similar magnitude (around d = 1.0) have been also found in other contexts but online dating, e.g. students rating photos of celebrities (Marshall & Wasserman, 1997), students rating one another in person (Birnbaum, 2014; Benedixen, 2019) and students rating photos from an online dating website (Wood, 2009). The effect may be partly explained by women putting more effort in their appearance, but women are also evaluated more favorably regarding all sorts of traits besides physical appearance by both men and women, an effect known as the ''"women are wonderful effect"'' (Eagly, 1991). Furthermore, Rudder conducted an experiment in which he let male users rate one another and the distribution of ratings did not show the skew towards the bottom end one can observe in ratings by women (see the interview linked above). This suggests men who use online dating are not objectively worse looking. Women's tendency to rate men as less attractive may stem from women's greater [[Bateman's principle|parental investment]], which caused them to be more risk-averse and look more for flaws in a potential partner. | Sex differences in attractiveness ratings of similar magnitude (around d = 1.0) have been also found in other contexts but online dating, e.g. students rating photos of celebrities (Marshall & Wasserman, 1997), students rating one another in person (Birnbaum, 2014; Benedixen, 2019) and students rating photos from an online dating website (Wood, 2009). The effect may be partly explained by women putting more effort in their appearance, but women are also evaluated more favorably regarding all sorts of traits besides physical appearance by both men and women, an effect known as the ''"women are wonderful effect"'' (Eagly, 1991). Furthermore, Rudder conducted an experiment in which he let male users rate one another and the distribution of ratings did not show the skew towards the bottom end one can observe in ratings by women (see the interview linked above). This suggests men who use online dating are not objectively worse looking. Women's tendency to rate men as less attractive may stem from women's greater [[Bateman's principle|parental investment]], which caused them to be more risk-averse and look more for flaws in a potential partner. | ||
The reluctance may also be born from a subconscious fear that complementing a male could be perceived as sexual interest, hence making themselves accountable for the initiation, | The reluctance may also be born from a subconscious fear that complementing a male could be perceived as sexual interest, hence making themselves accountable for the initiation, making it harder to discard the male when he turns out to be a poor choice. Women generally [[Scientific Blackpill#93.25_of_women_preferred_being_asked_out_on_a_date_rather_than_doing_the_asking|despise initiating relationships]] possibly for this reason. | ||
Having more dating options to choose from, women can also afford to be choosy. | Having more dating options to choose from, women can also afford to be choosy. | ||